Tag Archives: fonbet

Fonbet marketing: Alexey Khobot on promotion in an era of restrictions

marketing

Alexey Khobot, who joined Fonbet shortly after its launch in 1994, created the company’s first software and now develops robots, spoke to SBC about its early approach to marketing and the ways in which legislative restrictions have influenced promotions. Early years – the reasons for no marketing “The company has been around for over 25 years, but only recently started …

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Fonbet builds betting experience through ‘Alice’ voice assistant

voice assistant - MOSCOW, RUSSIA - NOVEMBER 19, 2018: Konstantin Kruglov, Experimental Products Director at Yandex, speaks during an event to unveil partner devices based on Yandex IO platform. Yandex IO is a development kit that allows integrating Artificial Intelligence (AI) with voice capabilities into consumer electronics, cars and vending machines. Anton Novoderezhkin/TASS

More than 5,000 users every month are now asking ‘Alice’ about current promotions on Fonbet, whose virtual voice assistant has a declared accuracy of about 90%. Alice, the Yandex-developed equivalent of Apple’s Siri, was first launched in 2017 but the Fonbet “skill” was only added in late 2019. It has the answers to thousands of common template questions that help …

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Alexey Khobot, Fonbet: The importance of live streaming for Russia’s betting market

Khobot

By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …

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LATAM and CIS growth specialists head Emerging Markets track at Betting on Sports

emerging

Latin American and CIS growth experts JD Duarte and Stan Reoutt will bookend the Emerging Markets track at Betting on Sports 2019, as part of the event’s growing international outlook.  Reflecting the increasing global reach of the sports betting industry, Emerging Markets is a five-session conference track that focuses on the opportunities available to operators and suppliers in some of …

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Industry leaders headline Betting on Sports 2019 conference

Betting on Sports

Jason Robins (DraftKings), Paris Smith (Pinnacle), Jose Duarte (BetCris), Dominik Beier (Interwetten), Lahcene Merzoug (ComeOn!), Jesper Svensson (Betsson), Carmelo Mazza (Betaland), Sergey Portnov (Parimatch) and Stan Reoutt (Fonbet) represent just a small selection of the industry CEOs taking to the stage at this year’s Betting on Sports conference. Organiser SBC Events has released the full agenda for the fourth edition of …

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New Inbet lobby to provide easy access to full virtual collection

Inbet lobby

Inbet Games has implemented a new lobby which enables bookmakers to integrate a whole collection of virtual games rather than one at a time through the API. The lobby, designed to provide incremental revenues for its online partners, can be tailored to match the look and feel for operators including Parimatch, Fonbet and Marathonbet. It means that the following virtual …

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Inbet’s White Label platform gets Spinomenal content boost

Spinomenal

Inbet Games has added more than 100 online games to its white label platform through the integration of content from Spinomenal. Spinomenal is a Maltese-based gaming software aggregator that provides suppliers and operators with hundreds of online games from trusted third-party content providers through a single integration. Every month, Spinomenal’s fast growing portfolio, which includes new releases Demi Gods II …

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