Tag Archives: fonbet

Fonbet: Why sponsoring European football giants is a ‘step in a new direction’

Fonbet: Why sponsoring European football giants is a ‘step in a new direction’

The first few months of 2021 marked a ‘step in a new direction’ for Fonbet as the sports betting operator signed new international partnerships with three football giants: Paris Saint-Germain, Real Madrid and AC Milan. These partnerships, explained Alina Yakirevich – Chief Marketing Officer of Fonbet (pictured below) – have helped the company to interact with new demographics of punters while …

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Fonbet scores Paris Saint-Germain regional partnership

Fonbet scores Paris Saint-Germain regional partnership

Fonbet has signed a long-term partnership with Paris Saint-Germain to become the team’s official betting partner across Russia and the CIS region. Through the agreement, Fonbet will help the Ligue 1 team expand its fan base across the region by offering increased odds for Paris Saint-Germain matches, as well as ‘special promotions’ which will be developed in collaboration with the …

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Fonbet nets AC Milan CIS partnership

CIS bookmaker Fonbet has become the official partner of Serie A club AC Milan for Russian and CIS markets. Fonbet will become AC Milan’s ‘Official Sports Betting Partner’ and, as a result, its brand will be visible in Russia and the CIS during the Rossoneri’s Serie A home games as well as on the club website. According to a statement released by AC Milan, …

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Fonbet nets Real Madrid betting partnership

Fonbet nets Real Madrid betting partnership

Russian bookmaker Fonbet has strengthened its network of partners after signing a ‘royal’ agreement with Real Madrid which will run until the end of the 2022/23 season. As a result of the sponsorship, Fonbet will become the official betting partner of Real Madrid across Russia and the wider CIS region, including in both Belarus and Kazakhstan. “We are very excited …

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Fonbet marketing: Alexey Khobot on promotion in an era of restrictions

marketing

Alexey Khobot, who joined Fonbet shortly after its launch in 1994, created the company’s first software and now develops robots, spoke to SBC about its early approach to marketing and the ways in which legislative restrictions have influenced promotions. Early years – the reasons for no marketing “The company has been around for over 25 years, but only recently started …

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Alexey Khobot: The early years in Russia and evolution of Fonbet

Fonbet

Having delved into the evolution of odds calculations, the use of bots in bookmaking and the history of live streaming in Russia, Alexey Khobot – the brains behind the first software for Fonbet – is back for more on the company’s inception in 1994, what the betting market looked like 26 years ago, and laying the groundwork for success. Fonbet …

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Alexey Khobot on the evolution of odds calculations

Since it was founded in 1994, much has changed when it comes to calculating betting odds at Fonbet according to Alexey Khobot, the main developer behind the firm’s first software who says that technology has placed an increasing role in the process. As internet use was not as widespread as it is in 2020, Fonbet calculated its odds independently. This …

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Fonbet builds betting experience through ‘Alice’ voice assistant

voice assistant - MOSCOW, RUSSIA - NOVEMBER 19, 2018: Konstantin Kruglov, Experimental Products Director at Yandex, speaks during an event to unveil partner devices based on Yandex IO platform. Yandex IO is a development kit that allows integrating Artificial Intelligence (AI) with voice capabilities into consumer electronics, cars and vending machines. Anton Novoderezhkin/TASS

More than 5,000 users every month are now asking ‘Alice’ about current promotions on Fonbet, whose virtual voice assistant has a declared accuracy of about 90%. Alice, the Yandex-developed equivalent of Apple’s Siri, was first launched in 2017 but the Fonbet “skill” was only added in late 2019. It has the answers to thousands of common template questions that help …

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Alexey Khobot, Fonbet: The importance of live streaming for Russia’s betting market

Khobot

By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …

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FONBET’s Alexey Khobot: Using bots to formulate odds in 2020

In 1995, Alexey Khobot designed his first software for FONBET, which included the use of bots to assist in oddsmaking. The operator looks at why this artificial intelligence has been key, but points out that the human touch still remains king. The most important part of the bookmaking process is the formulation of odds. It’s no secret that bookmakers rely …

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