Welcome to the second part of Delasport’s deep dive into sports betting through the ages. In part 1, the sports betting and igaming software solutions provider covered the early days from the first bookie to the engagement years of the 2000s. Let’s pick up the story. Customer centricity While the early incarnation of sports betting sites served their purpose, the …
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York Racecourse has renewed its partnership with Sky Bet, keeping the Flutter Entertainment sportsbook brand as a sponsor until 2028. The extension of the contract has also seen its scope expanded, with Sky Bet taking on sponsorship of York’s Ebor Festival, taking place between 17-20 August. The inclusion of the Ebor event into the sponsorship increases the total prize fund …
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Laying a foundation for its domestic football and FIFA World Cup trading, SkyBet has signed a partnership with Spotlight Sports Group (SSG). Building on a similar collaboration around the Cheltenham Festival, the deal will involve the construction of a ‘start-of season microsite’ for the Flutter Entertainment brand, hosted and managed by SSG and delivered via the firm’s in-house technology. Editorial …
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Paddy Power’s marketing team carried out its latest public stunt over the weekend, mocking the choice of stadiums for the UEFA Women’s Euro 2022. During the match between Belgium and Iceland at Manchester City’s Academy Stadium, the Flutter Entertainment sportsbook brand launched a 25x11x5ft balloon behind a stand pointing towards the nearby Etihad Stadium. The bookmaker pointed out that the …
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Betway has moved to bolster the payment options available to its UK customers, expanding the scope of its partnership with global account-to-account (A2A) transactions provider Trustly. The enhanced deal will see the Super Group online sports betting and gaming brand leverage Trustly’s open banking product, as the fintech service increases in popularity in the UK. For Trustly, the agreement marks …
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The Advertising Standards Authority (ASA) has upheld two complaints against a Paddy Power TV advert for depicting ‘socially irresponsible’ gambling. In particular, the Flutter Entertainment brand was accused by complainants of portraying gambling as taking priority over family life for showing ‘someone so occupied by gambling that they made an inappropriate remark in conversation’. The commercial in question featured a …
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A strong field at this week’s Royal Ascot is expected to result in a large number of accumulators placed throughout the week, according to BusinessDay. Consulting some of the UK’s leading bookmakers, the business news site stated that firms are anticipating an ‘avalanche of accumulator bets’ throughout the five days of the festival. In particular, Baaeed in the Queens Anne …
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The Betting and Gaming Council (BGC) has provided further details on its ‘Levelling Up’ plans for the next five years, as the standards body aims to assist with the UK’s post-COVID bounceback. Issuing an update this morning, the British betting and gaming trade association and standards body detailed that its members plan to generate 15,000 tech jobs over the next …
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Flutter Entertainment executive Joe Lee has announced that he has ended his “12-year innings” as an employee of the FTSE100 betting group. Lee announced via LinkedIn that he had chosen to step down from his current role as Head of Paddy Power’s UK-&-Ireland unit, a position he had held since 2018, to take on new opportunities. During his 12-year tenure …
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Flutter Entertainment has named Deloitte as the auditor for its Paddy Power and Betfair sportsbook brands, according to a report from The Times. Deloitte replaces KPMG – one of its rivals in the ‘Big Four’ auditing firms alongside PwC and EY– as Flutter’s auditor partner, ending a 20 year business relationship. By entering into the agreement with Flutter, Deloitte has …
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