Tag Archives: Flutter Entertainment

Flutter deal extends Playtech’s reach to Georgia and Armenia

Flutter deal extends Playtech’s reach to Georgia and Armenia

Playtech will roll out its sports betting and igaming services to Adjarabet in Georgia and Armenia, with the live casino vertical highlighted as a particular area of focus. The delivery of Playtech’s products to the two markets has been enabled by the London-based firms’ agreement with FTSE100 global gaming group Flutter Entertainment. Having embarked on a global expansion strategy in …

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Flutter to close the shutters on 21 Irish Paddy Power shops

paddy power dublin

Flutter Entertainment UK&I is rolling back the presence of its Paddy Power brand on the Irish high street, closing 21 betting shops at various locations across the country. Following a review of the Paddy Power Irish retail estate, the FTSE100 gambling group has opted to allow some licences to expire whilst others have been terminated early. Paddy Power, in the …

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Sky Bet’s Steve Birch ‘proud’ of RG focus in EFL partnership

EFL

Sky Betting and Gaming’s Chief Commercial Officer (CCO) doubled down on the responsible and safer gambling commitments of the firm’s partnership with the EFL this week, with the 2023/24 season well underway. Steve Birch, who has held the CCO role at the Flutter Entertainment betting brand since June 2022, referenced the government White Paper as he reflected on Sky Bet’s …

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Flutter joins WiHTL community for better HTL inclusion 

SBC News Flutter joins WiHTL community for better HTL inclusion 

Flutter Entertainment has joined the charter of WiHTL, a business collaboration community devoted to increasing diversity and inclusion in the hospitality, travel, and leisure industry (HTL). The initiative sees Flutter become a sponsor of WiHTL’s Women Non-Executive Director (NED) Programme. CFO Paul Edgecliffe-Johnson will also become a founding member of WiHTL’s CFO Committee.  Founded in 2016, WiHTL is a collaborative …

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Paddy Power takes aim at ‘the oil in loyal’ to mark Premier League return

Paddy Power takes aim at ‘the oil in loyal’ to mark Premier League return

Paddy Power’s latest marketing campaign to mark the return of Premier League football has taken aim at the phenomenon of ‘sportswashing’, with a particular dig at ‘oil money’ in the English top-flight. Sportwashing has become a widely spoken term in the English lexicon in recent years amid a range of accusations of overseas governments using sport to whitewash allegations of …

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Sportsbet to continue Sky Racing in-app broadcasts with Tabcorp

SBC News Sportsbet to continue Sky Racing in-app broadcasts with Tabcorp

Australian gambling firm Tabcorp has extended its digital vision supply agreement with Sportsbet for an additional 10 years. The extension allows Flutter Entertainment-owned Sportsbet to broadcast Sky Racing 1 and Sky Racing 2 vision live in its betting app and website, with Sky as the exclusive provider.  Adam Rytenskild, Tabcorp Managing Director and CEO, noted: “Sky is the home of …

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Flutter cutting stateside weight with FOX Bet closure

FOX Sports

Flutter Entertainment’s joint venture with the FOX Corporation, FOX Bet, will cease operations later this year, according to a statement from the FTSE100 gaming group. A ‘phased closure’ of the online sportsbook will occur between 31 July-31 August 2023. However, FOX will retain a 2.5% stake in Flutter as well as the option to acquire 18.6% of FanDuel, the latter’s …

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Flutter kickstarts enlistment drive for responsible gambling start-ups

Flutter kickstarts enlistment drive for responsible gambling start-ups

Flutter Entertainment’s Alpha Hub has put out the feelers for betting and gaming start-ups to work with the global gambling group’s Positive Impact Plan. Interested early stage companies have been asked to apply for the FTSE100 firm’s Flutter Tech4Good Award and the Flutter & RGC: Play Well Challenge. The group is targeting early-stage companies with responsible gambling specialities. The Tech4Good …

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AiDP: Women breaking barriers in sports wagering but vulnerabilities remain

SBC News AiDP: Women breaking barriers in sports wagering but vulnerabilities remain

The All-In Diversity Project (AiDP) has completed an industry-specific research collaboration in partnership with Entain Plc, Flutter Entertainment, and Stats Perform, examining the participation of women in sports betting. The industry non-profit, focused on workplace diversity, inclusion, and equality (DIE), has published the findings of its report titled “Breaking Barriers: Assessing Women’s Sports, Betting, and Integrity Challenges”. The study was …

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Sky Bet renews flagship EFL partnership with safer gambling add ons

Sky Bet, Dan Colton

The English Football League (EFL) has renewed its long-running and high-profile sponsorship arrangement with Sky Bet. However, the partnership extension has come with some new caveats to reflect a new marketing and compliance landscape. Core terms of the deal have extended the partnership for a further five years, following an initial 10-year cooperation between the Flutter Entertainment brand the league, …

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