Tag Archives: Fitzdares

Fitzdares pays tribute to racing icons with new ‘Honour’ series

Fitzdares has launched a new series of short documentaries, the first of which will pay tribute to the late British flat racing horse trainer Sir Henry Cecil. The documentary series, entitled ‘Honour’, will be launched on 20 November across Fitzdares social media platforms, with the series voiced by BAFTA and Olivier award-winning actor Toby Jones. Discussing the new series, Fitzdares …

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William Woodhams: Racing is the perfect product for gambling on

Racing has come up against a number of challenges in recent months, with cuts to levy contributions, racecourse closures and – most recently – a complete halt of the sport due to the pandemic.  Yet, Wiliam Woodhams, CEO of Fitzdares believes that now is the perfect time to re-engage with those punters which may have drifted away from the sport. …

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Matt Scarrott: Alternative markets will struggle to compete with the bigger sports

Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …

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Fitzdares to launch Mayfair private members’ club

Private bookmaker Fitzdares has confirmed that it will be launching a permanent private members’ club in the heart of Mayfair. Following a series of pop-up events, including a drive-in Derby and a virtual royal enclosure for Ascot, Fitzdares hopes to give its members a chance to watch live sport ‘in both comfort and luxury’. Discussing the launch of the members’ …

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Fitzdares launches betting’s first WhatsApp tipping service

Private bookmaker Fitzdares has announced a ‘first of its kind betting service’, launching its exclusive ‘punditry updates’ via WhatsApp voice notes. The service titled ‘WhatSport’, sees Fitzdares offer its private members exclusive voice note updates from sports broadcast legends John Motson (football), Cornelius Lysaght (racing) & Sir Geoffrey Boycott (cricket). Fitzdares views WhatsApp instant messaging as a vital tool in …

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BGC: Charities win big as bookies take beating in Britannia Stakes

UK Bookies have raised £250,000 for Cancer and Covid-19 charities after taking a beating on Thursday’s Britannia Stakes race at Royal Ascot. Earlier this week, Betting and Gaming Council (BGC) members vowed to donate all profits, after levy and duties were deducted, from win and each-way bets made on the race to charity. Participating bookmakers included Paddy Power Betfair, bet365, …

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Fitzdares gears up for Royal Ascot with new campaigns

Private bookmaker Fitzdares will ‘buck the trend’ by launching a new national ‘luxury brand advertising campaign’ ahead of next week’s Royal Ascot (16-20 June). Its ‘Upgrade Your Bookmaker’ campaign will appear in UK news magazines The Spectator, The Week, national daily newspapers and the Racing Post as well as on social media and aims to focus on Fitzdares’ bespoke service …

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Countdown to Cheltenham: Fitzdares on boosting engagement ahead of The Festival

There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success.  Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …

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Bet booster Kwiff promotes Charles Lee to CEO

Kwiff the sports betting app which ‘supercharges player odds’, has confirmed the appointment of Charles Lee as new Chief Executive Officer, effective since the start of 2020. Lee is promoted to CEO, having formerly served as Kwiff’s Head of Sportsbook (2018-2019), and will be tasked with leading the enterprise next stage of commercial development as the London based start-up seeks …

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Fitzdares to pay out on Liverpool Premier League win

Private bookmaker Fitzdares has vowed to pay out all bets placed on Liverpool winning the Premier League this season, on the condition that the Merseyside team beat both Wolves and West Ham. Fitzdares has said that it will pay out all bets on 1 February, as Liverpool looks to be on track to win its first title since 1990. The …

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