Tag Archives: Fitzdares

Grassroots investments and new experiences: How Fitzdares is backing UK and Irish racing

Grassroots investments and new experiences: How Fitzdares is backing UK and Irish racing

Racing has come up against a number of hurdles in the last few years; funding cuts, racecourse closures and tax hikes are just a few of the challenges that the sector faces. But for William Woodhams, CEO of Fitzdares, one of the major obstacles that racing must overcome is the creation of stand-out experiences for punters. This, he told SBC, …

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Tristan Wootton joins Fitzdares as new Director of Growth

Fitzdares has strengthened its senior leadership team after naming Tristan Wootton as the company’s new Director of Growth. In his new role, Wootton will oversee Fitzdares’ growth strategy by “helping to scale the business, grow revenues in a responsible manner” as well as consider new opportunities for expansion in new markets. Commenting on his new role, Wootton said: “I am …

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Britannia Stakes ‘fantastic initiative’ distributes £1.25m to charities

Member organisations of the Betting and Gaming Council (BGC) have distributed over £1.25 million to a selection of charities, donating the entirety of the profits from the Britannia Stakes race, held on 17 June during the Royal Ascot festival.  Participants in the initiative include BGC members Flutter Entertainment (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), William Hill, Kindred …

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Fitzdares: Putting fan engagement at the forefront of the US Masters

Fitzdares: Putting fan engagement at the forefront of the US Masters

Just five months on from its latest instalment, and we’re ready to return to Augusta National for the 85th edition of The Masters.  Despite the limited number of patrons at this year’s tournament, a return to its traditional April placement will be a welcome change from the drizzly one-off (hopefully) November edition, as world No.1 Dustin Johnson attempts to become …

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January to February 2020 in Review: New year sees betting accept its new duties

SBC recounts the events of an unprecedented and relentless 2020, an unforgettable year that has disrupted all betting components and relationships… SBC – Spain cracks the whip as betting leadership accepts wider responsibility remits European online gambling leadership was given no grace period to ease into a new decade of regulatory complexities, as a newly formed Spanish coalition government signed …

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Fitzdares pays tribute to racing icons with new ‘Honour’ series

Fitzdares has launched a new series of short documentaries, the first of which will pay tribute to the late British flat racing horse trainer Sir Henry Cecil. The documentary series, entitled ‘Honour’, will be launched on 20 November across Fitzdares social media platforms, with the series voiced by BAFTA and Olivier award-winning actor Toby Jones. Discussing the new series, Fitzdares …

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Matt Scarrott: Alternative markets will struggle to compete with the bigger sports

Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …

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Fitzdares to launch Mayfair private members’ club

Private bookmaker Fitzdares has confirmed that it will be launching a permanent private members’ club in the heart of Mayfair. Following a series of pop-up events, including a drive-in Derby and a virtual royal enclosure for Ascot, Fitzdares hopes to give its members a chance to watch live sport ‘in both comfort and luxury’. Discussing the launch of the members’ …

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Fitzdares launches betting’s first WhatsApp tipping service

Private bookmaker Fitzdares has announced a ‘first of its kind betting service’, launching its exclusive ‘punditry updates’ via WhatsApp voice notes. The service titled ‘WhatSport’, sees Fitzdares offer its private members exclusive voice note updates from sports broadcast legends John Motson (football), Cornelius Lysaght (racing) & Sir Geoffrey Boycott (cricket). Fitzdares views WhatsApp instant messaging as a vital tool in …

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