Tag Archives: Fintoto

Veikkaus reforms ethics council in response to public pressure

Finland’s under pressure gambling monopoly Veikkaus will re-establish an independent ethics council to make sure that it fulfils its social responsibility mandate across all operating verticals. The ethics council confirmation came after the state-owned operator introduced a raft of new gambling protection measures this week, including significantly reducing the number of slots across its leisure portfolio. Furthermore, adhering to new legislative …

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Veikkaus ‘poor taste’ triggers debate on ‘Phase 2’ of Finnish gambling reforms

Debate on reforming wholesale Finnish gambling laws has arisen, as state-owned monopoly Veikkaus suspends its advertising activity until the end of September, implementing a full scale review of its marketing strategy. Veikkaus’ latest marketing campaign, which depicts a ‘therapist character’, advising patients that ‘cravings for thrills and winnings are normal behaviour’, has been chastised for mocking Finnish mental health services, …

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Veikkaus Finland appoints SBTech to lead end-to-end sportsbook overhaul

Multi-channel sportsbook and systems provider SBTech has won the competitive tender to act as the lead online and retail sports betting systems provider for Veikkaus Finland. This morning, SBTech confirmed that it has won the hotly contested ‘public procurement process’ to service Finnish gambling monopoly Veikkaus, who in 2018 called for a wholesale systems upgrades improving the firm’s digital capacities …

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Digital challenge sees Veikkaus complete stage-1 of corporate transformation

Veikkaus, Finland’s state-owned gambling operator has detailed the successful completion of the initial phase of its ongoing ‘transformation programme’. At the start of 2019, Veikkaus governance announced that it would undertake ‘significant operational restructure’ of its ‘restaurant gambling division’, having identified a number of ‘cost reduction areas’. Competing against a ‘trend of fierce online gambling competition’, Olli Saarikoski, President and …

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Veikkaus under fire for not fulfilling its responsibility mandates

A report commissioned by Finland’s National Institute for Health & Welfare (THL) has warned state-monopoly Veikkaus and media stakeholders that gambling advertising is not in-line with the nation’s public health interests. Speaking to national broadcaster Yle.fi, THL senior researcher Jani Selin stated that Veikkaus advertising messages had failed to convey the public health risks attached to gambling. “The advertising slogans …

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Police contact ensures Kasino Curt goes up in smoke

Sami Helenius, a former National Hockey League (NHL) player, has walked away from Kasino Curt, his casino affiliate business, just weeks after announcing its launch. Targeting Swedish casino enthusiasts, Helenius was to run the site from his native Finland, however he has decided to quit after receiving police contact. In the Scandinavian nation gambling operations are run by Fintoto, Veikkaus …

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‘Fighting Finn’ launches casino affiliate website

poker - Copyright: studio3321 / 123RF Stock Photo

A former National Hockey League (NHL) enforcer has announced plans to launch a new casino affiliate website. Sami Helenius, formerly of Calgary Flames, Tampa Bay Lightning, Colorado Avalanche, Dallas Stars and Chicago Blackhawks, is to target Swedish casino enthusiasts with ‘Kasino Curt.’ Speaking about the aims of his new project, Helenius said:  “When it comes to online gambling, Sweden is a …

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Unified Veikkaus ready for €3.5 billion Finnish gambling market

The governance of Finnish state-owned operator Veikkaus OY has stated that it has completed its unification of gambling enterprises under the Veikkaus brand, which will seek to bring a greater market proposition to Finland’s betting/gaming consumers. Last June the Finnish Finance Ministry announced that the state-owned gambling enterprises of Ray (slots & games) Fintoto (racing) and Veikkaus (betting) would be …

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Finland unifies gambling assets under Veikkaus brand

Finland’s state-owned gambling operators; RAY, Fintoto and Veikkaus are set to operate under the unifying brand of ‘Veikkaus’ (English translation: betting). The decision taken by Finland’s Committee on Economic Policy follows 2015’s decision to merge the Country’s gambling assets forming a single entity. Seeking  to create a more effective national enterprise with better consumer services, which will help reduce social harms …

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Finland set to unify its state owned gambling operators

State owned gambling operators Veikkaus, Raha-automaatttiyhdistys (RAY) and Fintoto are set be merged into one unified enterprise. National news sources have detailed that the decision was undertaken by Finland’s Cabinet Committee on Economic Policy last September following are review of current market conditions. The merger of the three operators by the cabinet is intended to maintain domestic gambling market exclusivity, …

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