Tag Archives: Final Synthesis Report

Yesterday’s announcement of tough new rules on gambling advertising by CAP – The Committee of Advertising Practice – have been welcomed as the correct decision by GambleAware.  Effective from 1 October, operator marketing teams will have to ensure that their advertising campaigns carry no engagement with youth culture. CAP’s latest move will prohibit UK licensed operators from working with high-profile …

UK advertising standards bodies have reiterated that the normalisation of gambling was a ‘predicted consequence’ of the 2005 Gambling Act.  In its submission to the DCMS consultation of the 2005 Gambling Act, the Advertising Standards Authority (ASA) said that its role was to “prevent gambling advertising that ‘normalises’ irresponsible or potentially harmful gambling behaviour”. The response saw the ASA document …