Tag Archives: ferrari

Jaap Kalma to bring blue chip experience to SBC commercial team

Kalma

SBC (Sports Betting Community) has confirmed the permanent appointment of Jaap Kalma as Group Chief Commercial Officer. Kalma has been working with SBC for the past four months in an interim role as Business Development Director overseeing the growth into the sports sponsorship industry, having already partnered with SBC to launch the SBC Sponsorship Forum at last year’s Betting on …

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Global sports expert Jaap Kalma to drive SBC’s Betting on Sports America

Kalma

SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey/New York from 23-25 April. Jaap Kalma previously held senior executive roles at Ferrari and seven times European Champions AC Milan, and will be working with SBC on its Betting on Sports America and Betting on …

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Lewis Hamilton favourite as Formula One explodes into action

Copyright : Kiko Jimenez / 123RF Stock Photo

The Formula One curtain raiser gets underway this weekend, with Melbourne once again playing host as the razzmatazz rolls back into town. Australia welcomes the glitz and glamour, to open a season which sees Lewis Hamilton aim to become back to back World Champion for the second time in his career. The enigmatic Englishman, Britain’s most successful driver, is favourite …

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Feel positive about Google+: Part 2 – The Players

In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …

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