Tag Archives: FC Barcelona

New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

SBC News New integrated campaign sees Betfair 'Play Smart' with Euro giants

As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …

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Sportium demonstrates commitment to women’s football by recognising Spain’s U17 team

SBC News Sportium demonstrates commitment to women's football by recognising Spain's U17 team

Spanish betting operator, Sportium, has demonstrated its commitment to promoting Women’s football by presenting the Spanish U-17 Women’s National Team with the “Sportium Prize”. The prize was presented to the team during the awards ceremony for the Association of Sports Journalists of Madrid (APDM) on Monday. The operator wished to both recognise and celebrate the success of the club after …

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6 of the Best – 10Bet’s Oshri Kostiner

10Bet - Oshri Kostiner

This week’s 6 of the Best subject is a “real history buff” and someone whose approach to sports betting is to combine his “raw excitement” with a sense of control. Keep reading to find out more about 10Bet Chief Marketing Officer Oshri Kostiner, including his ‘working’ holiday to the Philippines and an unforgettable visit to the Eternal City. Best Holiday …

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Champions League winner Luis Garcia at ICE London with OPTIMA

Champions League

Champions League winner Luis Garcia will be one of the star attractions on the OPTIMA stand at ICE London this week. Former Spanish international Garcia will be greeting visitors at Stand N2-310 and fielding questions about his career and his views on this summer’s World Cup Finals in Russia. OPTIMA CEO Jacob Lopez said: “We are very pleased counting with …

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SBC’s on the ball: Barnsley, Antoine Griezmann and Anderlecht

SBC News SBC’s on the ball: Barnsley, Antoine Griezmann and Anderlecht

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at “exploitative” ticket prices, Barcelona being reported to FIFA and an intriguing new owner at Barnsley.  ____________________ Getting the ‘Moneyball’ rolling at Barnsley It could be a big 2018 for Barnsley FC, after the Championship …

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Betfair launches #MagicOfBarca viral campaign with FC Barcelona and Dynamo

SBC News Betfair launches #MagicOfBarca viral campaign with FC Barcelona and Dynamo

Ahead of this week’s Champions League quarter-final stage, Betfair marketing has released its latest social media viral campaign featuring players from official betting partner FC Barcelona and UK street magician Dynamo. The campaign named #MagicOfBarca sees Dynamo star of  Sky TV’s ‘Magician Impossible’ series perform visual tricks for FC Barcelona players including Luis Suarez, Gerard Pique and Jordi Alba as …

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Bookmakers find no fun in Barcelona’s epic Champions League comeback

SBC News Bookmakers find no fun in Barcelona's epic Champions League comeback

FC Barcelona’s epic last minute Champions League (last-16) tie win over Paris Saint-Germain (PSG) hit bookmaker pockets last night. Barcelona’s turnaround of a PSG 4-goal aggregate lead at the Camp Nou Stadium has been hailed as European football’s greatest ever comeback. However, bookmakers will share no delight in Barcelona’s accomplishment as punters took advantage of the favourable match and in-play …

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Dugout launches aiming to turn football clubs into social media influencers

SBC News Dugout launches aiming to turn football clubs into social media influencers

New digital sports platform Dugout (Dugout.com) launches its services aiming to revolutionise social media engagement and the content output of European football clubs. Announcing Dugout’s launch, Founder and President Elliot Richardson has amassed an impressive cast of 27 partner football club’s for its platform including FC Barcelona, Real Madrid, Bayern Munich and AC Milan. The Dugout platform will also feature …

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Visca Barca…Betfair nets FC Barcelona Global Partnership

SBC News Visca Barca...Betfair nets FC Barcelona Global Partnership

Betfair has announced its biggest ever football partnership by confirming that it has agreed to become a ‘global partner’ of FC Barcelona. Betfair management confirmed that it had agreed to enter a ‘global agreement’ with the ‘Blaugrana’ for the next three European football seasons which will see its brand receive optimal exposure throughout FC Barcelona channels and assets. Furthermore, FC …

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PokerStars launches knockout tournament backed by Neymar

SBC News PokerStars launches knockout tournament backed by Neymar

PokerStars have announced the launch of PokerStars Knockout Poker, a tournament format exclusively available online at PokerStars which will be supported through a global marketing campaign featuring football superstar Neymar. The tournament prize money in PokerStars Knockout Poker will be split 50/50, with 50% going to the ‘normal’ prize pool and the other 50% being awarded for ‘knockouts’, with players …

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