VBET has been named the official sponsor of FC Dynamo Kyiv covering the 2023/2024 season. The players will first wear their new kit which features the SCGO-owned gambling operator’s branding during its match against FC Minaj on July 30 at the Dynamo stadium “Today, VBET Ukraine is the leader of sports sponsorship in Ukraine, and we are proud that the legendary …
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A key objective for any betting operator when entering a new regional market is to raise brand awareness and promote its business, which can see sports sponsorship deals play a key role – and the CIS region is no exception to this. Discussing the topic at the SBC Summit CIS event, a group of industry experts engaged each other on …
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BetInvest has taken the last 12 months as an opportunity to reflect and finetune its offering, which includes new and innovative UX and UI for its online platform. So what’s new? Appearance The BetInvest online platform, which is certified by NMI, was initially designed with convenience in mind, both for its partners and their players. But following the ‘major updates’ …
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Oleg Smityuk from FavBet reflects on his experience of building beneficial partnerships with brand ambassadors, citing Champions League winner Alex Hleb as a case study for the Belarus market. More than a year ago now, I joined FavBet in a Head of International Markets role. I have since executed one of the top priorities for the company, which was relaunching …
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Ukrainian-based FavBet has signed unbeaten European senior and world junior champion Filip Hrgović as its new brand ambassador as part of a new two-year agreement. As part of the partnership, Hrgović’s boxer shorts will be branded with FavBet logo and the boxer will also work alongside the operator in developing many projects related to corporate social responsibility. Oleg Smityuk, Head …
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Industry powerhouse bet365 will be hoping to make it six in a row when the winner of the Sportsbook of the Year prize is announced at the SBC Awards 2019, but it must see off strong international competition to do so. The victors of all 41 SBC Awards will be unveiled in front of an audience of more than 700 …
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FC Barcelona and Croatian international midfielder Ivan Rakitic has been unveiled as the official brand ambassador of the Ukrainian-based FavBet. The World Cup runner-up has signed a two-year deal with the sportsbook which is expected to cover both online and offline marketing campaigns. FavBet’s Chief Marketing Officer Nik Rudenko said: “Ivan Rakitic is one of the most sought-after footballers in …
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Organisers of the Kiev iGaming Affiliate Conference (15 November) have lined up an impressive pool of speakers including the CEO of PartnerMatrix – the agent and affiliate system of EveryMatrix, a trio of SEO experts and one of the best social media specialists in the CIS. Hosted by Smile-Expo, the event will bring together industry specialists from both Ukraine and abroad …
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This week’s 6 of the Best gives our readers an insight into the life of “true working-day routine lover” Nikos Chalikias, the CEO at Favbet. Keep reading to find out about his crazy 10-day trip to Bangkok, the sporting comeback which served as a pre-cursor to Liverpool’s Miracle of Istanbul, and a Netflix series where every episode feels like a …
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Five-a-side teams featuring players from some of the sports betting industry’s leading operators, suppliers, affiliates and media organisations will be taking part in the inaugural SBC Global Championship at Stamford Bridge on Tuesday 22 May. Supported by headline sponsor Trustly Group, the eight-team tournament played out in Chelsea kits will be officiated by former FIFA and Premier League referee Dermot …
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