Tag Archives: fast track

SBC Summit Barcelona – Digital: The uncertain future of VIP schemes

‘In every crisis there is opportunity’ said Dr Christopher Dalli, CEO of L&L Europe, on the final day of the SBC Summit Barcelona – Digital.  The panel, titled Reinventing VIP and Bonus schemes, saw industry professionals come together to discuss alternative ways for VIP schemes and sign up bonuses to attract and retain customers.  You can click here to watch …

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Fast Track enhances player engagement capabilities with Lifecycles launch

Fast Track has made a ‘giant leap forward’ in boosting player engagement by launching its new Lifecycles platform. The new platform, which was initially showcased as an early prototype in February 2020, will enable operators to ‘easily orchestrate activities that have a shared goal’. Following a ‘rigorous research and development process’, Fast Track has made the first version of the …

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Fast Track’s Dan Morrison: Why now is the time to digitalise player engagement

Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …

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Fast Track hires Dan Morrison as commercial lead

Morrison

Fast Track has announced that Dan Morrison is joining the team as Commercial Director to spearhead the player engagement platform provider’s ambitious growth plans.  Fast Track has experienced significant success since launching its player engagement platform in 2019. The team has grown from 18 to 30 people over the last 18 months. The company is now making the transition from …

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Simon Lidzén: Fast Track – Reshaping CRM as a responsibility discipline

 As social responsibility and sustainability drive the industry’s operational agenda, how should betting incumbents restructure CRM as a core operator discipline? Simon Lidzén Co-Founder and CEO FAST TRACK, a technology seeking to disrupt standard  CRM industry practices, details to SBC that current frameworks will not safeguard betting from its present and future challenges in engaging consumers safely… ______________________ SBC: Fast Track …

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Twin aims for “unmatched casino experience” after CRM deal

Sisal - Copyright: anyaberkut / 123RF Stock Photo

Online casino operator Twin is aiming to fulfil its mission “of providing an unmatched casino experience” after deploying the innovative Fast Track CRM solution. Marcin Jablonski, Twin’s Chief Brand Officer, expanded: “We share Fast Track’s vision of how easy CRM should be and believe this partnership will allow our CRM team to fulfil their mission of providing an unmatched casino …

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