In the third and final article about how businesses are using Google+, SBC’s Sam Cooke compares the network against Facebook and asks why bookmakers are not making more headway. Read part 1 here and part 2 here. Google+ vs Facebook Were we speaking in terms of purely which is the more ‘social’ network; that is keeping in touch with friends …
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Joey Barton signs for Paddy Power Social
The often outspoken and opinionated footballer Joey Barton is the latest English midfielder to be signed up by Team Paddy Power. This move by the Irish bookmaker follows their announcement that Paul Scholes would be contributing a new column for their blog section. Barton joins the newly rebranded Facebook app Paddy Power Social (formerly Paddy Power In-Play) wherein customers will …
Read More »SBC Case Study: Paddy Power – Social Inspection
Following his series exploring Facebook and gambling, SBC’s Sam Cooke gives insight into the current social strategy for Irish igaming bookmaker Paddy Power and its social media strategy. The bookmaker now dominates industry social coverage and has extended its social reach through social mediums into the public eye. Put simply Paddy Power warrented further social inspection Paddy Power social coverage …
Read More »Facebook & Gambling – Part 3 – The Next Steps
SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In the final of three parts, he speculates what will be possible in the future. The United States America and gambling have not always seen eye to eye. It is a nation in which just twenty years …
Read More »Facebook & Gambling – Part 2 – Playing the Game
SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In this second of three parts, he examines the current status quo. So what is the current state of the relationship between the gambling industry and Facebook? This is a site which dwarfs all other social networking …
Read More »Gambling & Facebook – The Context
In a three part series SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling products. In this first of three parts, Sam Cooke breaks down the context in which gambling companies operate on Facebook. In 2011 Facebook underwent a policy change which saw advertising rules for gambling …
Read More »Paddy Power set to relaunch Facebook betting app
Paddy Power are set to relaunch its Facebook real money sports betting app, as the bookmaker looks to leverage its Facebook presence and coverage by offering customers the ability to place bets through its Facebook app.The new version of its real money gaming app, will be re-branded ‘Paddy Power Social’ (previously named ‘Paddy Power In-play app’). Paddy Power were the …
Read More »Think of your selfie to get to Amsterdam
Online casino affiliate programme DeckMedia is taking the selfie craze up another notch, giving partners the chance to win an all-expenses paid trip to the Amsterdam Affiliate Conference. Members can secure a ticket by taking a picture of themselves holding up a sign saying ‘Deckmedia is sending me to Amsterdam’, or three tickets if they do so wearing traditional Dutch …
Read More »Social Ad Group’s Oliver Southgate on reaching your audience
Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …
Read More »Paddy Power out in front of social engagement
Marketing and communication via Facebook and Twitter are becoming more and more important for online gambling operators. The researchers at MECN therefore compiled an overview of the activities and successes of the key online gambling operators on the key social networks. In nearly all social communities analysed, Paddy Power and PokerStars currently (Q1 2014 analyses) rank at the top. Paddy …
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