Tag Archives: facebook

Facebook & Gambling – Part 2 – Playing the Game

SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In this second of three parts, he examines the current status quo. So what is the current state of the relationship between the gambling industry and Facebook? This is a site which dwarfs all other social networking …

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Gambling & Facebook – The Context

In a three part series SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling products. In this first of three parts, Sam Cooke breaks down the context in which gambling companies operate on Facebook.  In 2011 Facebook underwent a policy change which saw advertising rules for gambling …

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Paddy Power set to relaunch Facebook betting app

Paddy Power are set to relaunch its Facebook real money sports betting app, as the bookmaker looks to leverage its Facebook presence and coverage by offering customers the ability to place bets through its Facebook app.The new version of its real money gaming app, will be re-branded ‘Paddy Power  Social’ (previously named ‘Paddy Power In-play app’). Paddy Power were the …

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Think of your selfie to get to Amsterdam

Online casino affiliate programme DeckMedia is taking the selfie craze up another notch, giving partners the chance to win an all-expenses paid trip to the Amsterdam Affiliate Conference. Members can secure a ticket by taking a picture of themselves holding up a sign saying ‘Deckmedia is sending me to Amsterdam’, or three tickets if they do so wearing traditional Dutch …

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Social Ad Group’s Oliver Southgate on reaching your audience

Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …

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Paddy Power out in front of social engagement

Facebook

Marketing and communication via Facebook and Twitter are becoming more and more important for online gambling operators. The researchers at MECN therefore compiled an overview of the activities and successes of the key online gambling operators on the key social networks. In nearly all social communities analysed, Paddy Power and PokerStars currently (Q1 2014 analyses) rank at the top. Paddy …

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FDJ + Facebook Partner in new French Connection

French state gaming operators Française des Jeux (FDJ) have announced a digital/social partnership with Facebook France according to Igamingbusiness.com. The social campaigns will target placement for FDJ products in the coming months of 2014, with special focus on major calendar dates and sporting events such as the 2014 World Cup in Brazil. The aim of the partnership will be to extend …

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Opportunities in the Social Club – Rasmus Sojmark Oddslife CEO

There can be little doubt that social casinos and social poker rooms have become hugely popular. While the debate of whether the traffic on these verticals can be turned into higher grossing ‘Real Money Gaming’ players still rages, Sean Ryan from Facebook recently said that the lifetime value of a social casino player was around US$500. It cannot be denied …

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