Tag Archives: facebook

ANJ updates RG measures and sets out 2024 policy goals

ANJ

The Autorité Nationale des Jeux (ANJ), France’s gambling authority has updated its framework related to how operators should protect minors and players at risk of excessive or pathological gambling. The French gambling regulator said the framework was set up to implement a sustainable and recreational business model among land-based and online operators in the country and while new studies set …

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Max Proctor, Doppelgänger: Engaging betting with sports via the metaverse

SBC News Max Proctor, Doppelgänger: Engaging betting with sports via the metaverse

With the huge upsurge of the Metaverse and Web3 in 2022, the emerging space is creating unparalleled opportunities for the sports and betting industry particularly in terms of engagement. Max Proctor, Managing Director at Doppelgänger, spoke to SBC News about his experiences of implementing these strategies to put fans quite literally ‘at the heart of the action’, and how gambling …

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Bayes Esports: what does the next five years hold for esports?

Bayes Esports Engineering Team

The esports space has gone through tremendous changes over the last five years, but what lies ahead in the next five? Ben ‘Noxville’ Steenhuisen (pictured, right), Senior Software Architect at Bayes Esports, looks into his crystal ball and offers his predictions as to what we can expect. Predicting how esports will look in six months is challenging, but looking forward …

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ASA clarifies Content Marketing rules for gambling advertising

SBC News ASA clarifies Content Marketing rules for gambling advertising

 The Advertising Standards Association (ASA) has issued further guidance on the rules applied to ‘content marketing’ of gambling services/products on social media and other digital channels. The guidance was published as a ‘remit statement’ responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on websites, apps and cross-border platforms”. Questions were raised as to …

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CAP bans use of sports stars and celebrities to promote gambling campaigns

SBC News CAP bans use of sports stars and celebrities to promote gambling campaigns

UK licensed gambling operators will no longer be allowed to use high profile sports stars to promote their marketing campaigns. The measure was announced by CAP – The Committee of Advertising Practice, who this morning published a series “of tough new rules to curb the appeal of gambling adverts with under-18 audiences”. The new rules that will be applied from …

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UKGC joint-investigation leads to illegal lottery shutdown on Facebook 

SBC News UKGC joint-investigation leads to illegal lottery shutdown on Facebook 

A joint investigation by the UK Gambling Commission (UKGC) and law enforcement partners has led to the shutdown of illicit lotteries operating on the social media platform of Facebook.   Formed under the guidance of the Government Agency Intelligence Network (GAIN), the Gambling Commission led a probe focused on disrupting illegal/unlicensed lotteries targeting UK consumers on Facebook. Monitoring Facebook, investigative teams …

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Google updates policy terms for NY sportsbook advertising

SBC News Google updates policy terms for NY sportsbook advertising

Google has updated its ‘US Gambling and Games’ advertising policy to allow for certified and state-licensed entities to promote sportsbook adverts within the state of New York.  The tech giant issued its update on Friday 7 January ahead of the official launch of New York’s sportsbook regime on 9am Saturday, sanctioned by the New York State Gambling Commission.  “From January 2022, …

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BGC welcomes Facebook gambling Ad Opt-outs 

Facebook

The Betting and Gaming Council (BGC) has welcomed the news that Facebook will allow users to opt-outs of viewing gambling-related advertising content across its social media platform.  The trade body welcomed the development of Facebook’s new advertising safeguard, which will further support its members ‘Industry Code for Socially Responsible Advertising’, which were enforced last year. Adopting a tougher online advertising …

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Marathonbet cleared by ASA following UKGC consultation

SBC News Marathonbet cleared by ASA following UKGC consultation

A complaint against Marathonbet regarding two separate Facebook features has not been upheld by the Advertising Standards Authority (ASA), after consulting with the sports betting operator and the UK Gambling Commission (UKGC). The operator posted a Facebook update on 12 August 2020 stating ‘we’re offering 0% margin on the Champions League’, whilst providing a link, with a featured image depicting …

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BGC sets out new rules on football clubs’ gambling social media posts

SBC News BGC sets out new rules on football clubs’ gambling social media posts

The Betting and Gaming Council (BGC) has introduced new rules aimed at preventing football clubs from promoting gambling offers and operator websites through official social media accounts. Last week, a handful of Premier League, English Football League (EFL) and Scottish Premiership clubs received a letter from a group of ‘50 former gambling addicts’ warning of the risks of advertising betting …

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