Tag Archives: EveryMatrix

EveryMatrix relaunches BonusEngine as ‘central hub’ for operator incentives  

EveryMatrix has announced the relaunch of its ‘BonusEngine’ software solution, which will optimise reward and incentive mechanisms for casino and sports betting operators. Upgrading all critical software components, EveryMatrix stated that it has optimised BonusEngine to become the central hub for operators’ management of reward incentives to maximise player acquisition, retention and engagement opportunities. Furthermore, the new BonusEngine will offer …

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MoneyMatrix boosts wire transfer options by integrating Klarna’s Sofort

EveryMatrix’s industry-tailored payment processing gateway MoneyMatrix has amplified its customer payment options by integrating Sofort solutions. A core technology subsidiary of Swedish e-credit and e-commerce software provider Klarna, the company ‘recognised as Europe’s highest valued Fintech’, Sofort allows digital merchants to optimise their online bank transfer capabilities. Built on proprietary technology, Sofort allows for online customers to make instant wire …

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PartnerMatrix drives user engagement with two new deals

PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has secured two new partnerships with affiliate media platforms Affiliate Guard Dog and AffPapa. Under the terms of this agreement, PartnerMatrix will work alongside both companies to increase user engagement, content reach for affiliate audiences and build a ‘trustworthy business environment’. Commenting on the deals, Levon Nikoghosyan, PartnerMatrix CEO, …

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Erik Nyman joins EveryMatrix as US lead

B2B technology provider EveryMatrix has strengthened its US expertise after selecting Erik Nyman to join its leadership team and lead the opening of the company’s first US office. As part of his new role, Nyman will take responsibility for leading EveryMatrix’s expansion in the US market ‘by building the organisation as President Americas’. Erik Nyman, President Americas at EveryMatrix, commented: …

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Luckbox: How the return of live sport has affected esports betting

During the global health pandemic, esports betting has risen in popularity, with titles such as FIFA and NBA2k garnering incredible growth of up to 40 times its usual volume, according to Everymatrix’s State of Esports Betting Report in May. However, as live sporting events begin to resume, questions over the long term sustainability of esports betting have arisen, with sportsbooks …

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EveryMatrix joins European Lotteries Association as associate member

B2B technology provider EveryMatrix has confirmed that it has become an Associate Member of the European Lotteries Association. The European Lotteries Association is the umbrella organisation of national lotteries operating games of chance for the public benefit, and brings together state-owned and private operators, both profit and non-profit, who operate on behalf of the state. Expressing that it is pleased …

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EveryMatrix ups CasinoEngine gamification tools with CompetitionLabs

EveryMatrix will boost its player engagement dynamics by launching CompetitionLabs gamification solutions across its CasinoEngine platform.   The partnership will see EveryMatrix make CompetitionLabs’ gamification components (tournaments, challenges, leaderboards and missions) available to CasinoEngine clients.  In an update to partners, EveryMatrix underlined the ‘positive effects’ of gamification components in improving player engagement and loyalty beyond standardised bonus incentives.  Stian Enger Pettersen, …

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BetVictor boosts casino portfolio with EveryMatrix’s CasinoEngine

BetVictor will expand its online casino inventory, integrating EveryMatrix‘s CasinoEngine platform as its lead gaming platform and content API provider. The partnership will allow Gibraltar-based BetVictor to expand its games portfolio offering RedTiger content through CasinoEngine’s APIs. The switch involves the use of a single integration in BetVictor’s front-end, wallet and platform, therefore gaining access to RedTiger’s network jackpots. “Great …

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EveryMatrix supports Enlabs with Optibet esports launch

Entertainment Laboratories (Enlabs) has secured a new partnership with EveryMatrix which has seen the two launch an esports betting service via Enlabs’ flagship brand, OPTIBET. EveryMatrix will supply extensive esports coverage and a tailored esports front-end with live streaming via its OddsMatrix Esports Services. Stian Hornsletten, Group CCO of EveryMatrix, commented: “I admire the work done at Enlabs in the …

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Marek Suchar: “As esports betting grows, we will no longer speak about it as one sport”

As live sports slowly resumes this month the topic has been raised over the long term future of the esports betting industry, which rose in prominence during the global health pandemic. Marek Suchar is the Head of Sales at Oddin.gg, a B2B esports odds feed and risk management provider. He spoke to SBC News about the future of the esports …

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