Tag Archives: EveryMatrix

Luckbox: How the return of live sport has affected esports betting

During the global health pandemic, esports betting has risen in popularity, with titles such as FIFA and NBA2k garnering incredible growth of up to 40 times its usual volume, according to Everymatrix’s State of Esports Betting Report in May. However, as live sporting events begin to resume, questions over the long term sustainability of esports betting have arisen, with sportsbooks …

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EveryMatrix joins European Lotteries Association as associate member

B2B technology provider EveryMatrix has confirmed that it has become an Associate Member of the European Lotteries Association. The European Lotteries Association is the umbrella organisation of national lotteries operating games of chance for the public benefit, and brings together state-owned and private operators, both profit and non-profit, who operate on behalf of the state. Expressing that it is pleased …

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EveryMatrix ups CasinoEngine gamification tools with CompetitionLabs

EveryMatrix will boost its player engagement dynamics by launching CompetitionLabs gamification solutions across its CasinoEngine platform.   The partnership will see EveryMatrix make CompetitionLabs’ gamification components (tournaments, challenges, leaderboards and missions) available to CasinoEngine clients.  In an update to partners, EveryMatrix underlined the ‘positive effects’ of gamification components in improving player engagement and loyalty beyond standardised bonus incentives.  Stian Enger Pettersen, …

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BetVictor boosts casino portfolio with EveryMatrix’s CasinoEngine

BetVictor will expand its online casino inventory, integrating EveryMatrix‘s CasinoEngine platform as its lead gaming platform and content API provider. The partnership will allow Gibraltar-based BetVictor to expand its games portfolio offering RedTiger content through CasinoEngine’s APIs. The switch involves the use of a single integration in BetVictor’s front-end, wallet and platform, therefore gaining access to RedTiger’s network jackpots. “Great …

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EveryMatrix supports Enlabs with Optibet esports launch

Entertainment Laboratories (Enlabs) has secured a new partnership with EveryMatrix which has seen the two launch an esports betting service via Enlabs’ flagship brand, OPTIBET. EveryMatrix will supply extensive esports coverage and a tailored esports front-end with live streaming via its OddsMatrix Esports Services. Stian Hornsletten, Group CCO of EveryMatrix, commented: “I admire the work done at Enlabs in the …

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Marek Suchar: “As esports betting grows, we will no longer speak about it as one sport”

As live sports slowly begins to resume this month, discussions have been raised over the long term future of the esports betting industry, which rose in prominence during the global health pandemic. Marek Suchar is the Head of Sales at Oddin.gg, a B2B esports odds feed and risk management provider. He spoke to SBC News about the future of the …

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EveryMatrix boosts engagement with Fast Track integration

EveryMatrix will continue to drive player engagement across its operator network after completing its integration with Fast Track CRM.  Fast Track has been successfully integrated with GamMatrix, EveryMatrix’s PAM platform, and will support clients in building retention and acquisition campaigns. Ebbe Groes, Group CEO of EveryMatrix, commented: “We are pleased to work with Fast Track, the industry’s up-and-coming player engagement …

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NSoft adds virtuals onto EveryMatrix’s CasinoEngine

NSoft has agreed to make its virtual sports and draw-based games available on EveryMatrix’s CasinoEngine after the two secured a new agreement. The integration will ensure that NSoft’s games will become more accessible to EveryMatrix’s clients, having already integrated their games with three betting operators. Lazar Miucin, VP of Strategic Partnerships at NSoft, commented: “This is something different for us …

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Highlight Games goes live with EveryMatrix’s CasinoEngine

Highlight Games has agreed to make its portfolio of products available via EveryMatrix’s CasinoEngine platform. Under the terms of the agreement, the London-based video virtual sports specialist will make English, Italian and Greek variants of its Soccerbet product available to operators on EveryMatrix’s CasinoEngine platform. This will soon include a Turkish variant. Amund Stensland, CasinoEngine COO for EveryMatrix, commented: “We …

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Igor Vasilj: Making sure the price is still right for NSoft

Igor Vasilj

Price management will become challenging for the betting industry as sports return to action, said NSoft Senior Sports Trader Igor Vasilj (pictured), because of the impact the enforced break has had on some of the information used to determine match odds. Vasilj has now spent more than six years with NSoft – a software solutions provider which provides both pre-match …

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