France’s gambling sector grows as regulator says “demanding regulation is not a brake on growth”. France’s sports betting and gaming operators saw their gross gaming revenues rise 3.5% YoY and reach €13.4bn in 2023. National regulator the Autorité Nationale des Jeux said all market verticals had “recorded GGR growth after a (period of) stabilisation in 2022” linked to Covid19 and …
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The Advertising Standards Authority (ASA) has released a set of marketing tips that companies and gambling operators should follow for the 2024 Euros. Firstly, the organisation advises to not ‘pad your stats’, stating that misleading endorsements ‘will not improve goal difference’. The ASA explained: “Intellectual property in football is big business. Marketers will naturally want their brands to be associated …
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The promotional budgets of French-licensed online sports betting and gaming operators will increase by 14% on an annual basis and reach €670m in 2024, with 30% of that figure to be spent between May and July to coincide with the UEFA Euro 2024 football tournament and the Olympic Games in Paris. The figures, published by the French gambling regulator Autortié …
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Betano has secured a global sponsorship deal for UEFA EURO 2024, which is being held in Germany. The Kaizen Gaming-owned operator has become the first betting company to reach a partnership with UEFA. The deal follows Betano’s success in last year’s FIFA World Cup held in Qatar, also being named the first official partner of the global competition. George Daskalakis, …
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This edition of ‘On The Ball’ looks at the digital growth of Manchester United, the potential sale of Wembley stadium moving a step closer and a significant rule change for next season’s Champions League. Uninspiring performances not hampering Manchester United’s digital growth Despite a turbulent period on the pitch, Manchester United reported record revenue of £590m for the 12 month …
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