Tag Archives: Euro 2020

Simon Westbury: Preparing the Digitain team for international expansion

international

“To me, the team that sits out there is my product.” A clear message for the growing sales team at Digitain from Simon Westbury, as he spoke exclusively from the igaming software provider’s head office in Armenia.  Westbury, Digitain’s Chief Business Officer, caught up with SBC News to discuss preparing for Euro 2020 and longer-term plans for international expansion. He …

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Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

With the rescheduled Euro 2020 tournament about to kick-off, sportsbooks will look to a variety of outbound and inbound channels to engage with fans and generate excitement. But according to Ross O’Connor, Director of Account Management at engagement specialists Xtremepush, it’s the old workhorse SMS that may yet prove to be the not-so secret weapon. He told SBC that at …

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Pablo campaign sees Betfair back its pioneer status 

In time for Euro 2020’s tournament kick-off, Betfair has launched its new nationwide advertising campaign, featuring the tagline ‘Because we’re Betfair’.   Working with creative agency Pablo London, Betfair states that it has taken a new direction to promote its brand as the ‘leader of the pack’ for sports betting. Featuring a CGI mammoth encased in ice, Betfair new advert …

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SoftSwiss enhances sportsbook solution with bonus features

SoftSwiss enhances sportsbook solution with bonus features

SoftSwiss has added three new bonus bet features to its sportsbook solution which the supplier believes will “further diversify the sports betting experience for all players”. The new features, which have been added just in time for Euro 2020 and Copa América, will take three formats: no-risk free bet, AllWin free bet and OnlyWin free bet. The No-Risk free bet …

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Pronet Gaming drives customer acquisition with new widgets

Pronet Gaming drives customer acquisition with new widgets

Ahead of EURO 2020 and Copa América, Pronet Gaming has released a new set of sports betting widgets which will help its operator partners drive both acquisition and retention. The new widgets, which provide customers with “quick access to pre-built accas”, have been localised to particular markets while also being tailored towards mobile betting. Thomas Molloy, Director of Sportsbook and …

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Karen Carney MBE fronts #TalkBanStop Euro 2020 campaign  

Ahead of the start of Euro 2020 on Friday 11 June, the safer gambling trio of GamCare, GamBan and GAMSTOP have relaunched their #TalkBanStop campaign. #TalkBanStop was originally launched at the start of the year, with the safer gambling organisations promoting their gambling-harm prevention tools and support services to the general public. The new campaign is fronted by Karen Carney …

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BoyleSports recruits Natalie Sawyer as media lead for Euro 2020

Sports broadcaster and journalist Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships. In her new role, the former Sky Sports host will provide video content featuring previews and reaction throughout the tournament across BoyleSports’ social media channels and on the BoyleSports blog. She joins former England and Liverpool captain …

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