Tag Archives: Euro 2020

Euro 2020: Operator eyes smiling but lessons learned for domestic football return

Euro 2020

Thomas Molloy, Sportsbook Director at Pronet Gaming, reflects on a unique and record-breaking Euro 2020. It may have ended in heartbreak for Gareth Southgate’s men, but while England failed in their quest for glory in the Euro 2020 final against Italy, operators we spoke to around the world were left smiling after a very positive tournament experience. In all the …

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UKGC registers May slowdown on online gambling activities  


The UK Gambling Commission (UKGC) has reported a steady decrease in online gambling activity as UK governments ease their COVID-19 lockdown restrictions.    The Commission continues to monitor online gambling behaviours impacted by COVID-19 and lockdown circumstances, reflecting licensed operator data recorded between March 2020 to May 2021. During May, the UKGC registered a 14% decrease in the number of active …

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Fanslide encourages fans to watch EURO 2020 final by closing app

Fanslide, an in-play fantasy football game, has decided to close its app on Sunday in a bid to encourage players to enjoy the EURO 2020 final between England and Italy.

Fanslide, an in-play fantasy football game, has decided to close its app on Sunday in a bid to encourage players to enjoy the EURO 2020 final between England and Italy. The company’s founder, Joe Cocozza, believes that closing the app will allow players to enjoy England’s first major tournament final for 55 years without any distractions. “We created Fanslide to …

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National Lottery aims for record coverage of Team GB’s Tokyo campaign

National Lottery operator Camelot Group has launched the ‘lottery’s largest-ever brand campaign’– a summer-long, fully integrated multi-channel push to remind players that they’re supporting Team GB and ParalympicsGB athletes in Tokyo every time they play a National Lottery game. Adverts for the campaign will run across TV, Radio, Digital and high-impact OOH, as well as on all owned National Lottery channels and in 44,000 National …

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Big Step extends call for gambling ad ban to England semi-final

The Big Step campaign has written to ITV bosses ahead of the UEFA 2020 European Championship semi-final clash between England and Denmark, calling for no gambling advertising to be shown. Citing the fact that it is estimated that over 20 million people across the UK watch the England national team, including many children, the campaign – an initiative of the …

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Creating new experiences: Fonbet on its sponsorship of the Russian national team

Creating new experiences: Fonbet on its sponsorship of the Russia national team

With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions.  For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …

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Betbazar: Efootball is boosting sportsbook spend at Euro 2020


SBC News caught up with Betbazar CEO Alex Iaroshenko to discuss why the explosion in popularity for Efootball over the last 12 months is only continuing alongside Euro 2020. Iaroshenko explained that the highest engagement with Efootball is coming around the live matches, making it complementary to the tournament schedule for sportsbook operators. He added that while League of Legends …

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Flutter chiefs swap boardroom for Paddy Power retail counters

Flutter Entertainment placed its top-ranking UK and IRE officers Ian Proctor (Chairman) and Conor Grant (CEO) at the coalface of Euro 2020 trading, as the executives spent Tuesday working on the floor of a Paddy Power betting shop. Supporting retail colleagues during a busy day featuring the final Euro 2020 Group-D matches of England vs Czech Rep and Scotland vs …

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GiG Comply: Helping operators adapt to the fast-changing compliance landscape


“If you don’t value compliance then you don’t have a sustainable business model,” said GiG Head of Performance Marketing Jonas Petersen, who explained why GiG Comply is now a crucial companion for gambling operators adapting to the fast-changing compliance landscape. GiG Comply provides a web application software that allows operators to monitor their affiliate marketing websites for content including links, …

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SuperNopea launches Metric sportsbook in time for Euro 2020


Metric Gaming has continued its busy recent period by revealing another new sportsbook launch, this time for SuperNopea. This new sportsbook project further strengthens Metric’s partnership with operator Spiffbet AB following the launch of Turbo Vegas last month. Maria Boelius, COO Spiffbet AB, said: “Similar to Turbo Vegas, it was important to us that SuperNopea be able to serve the …

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