Italy wasn’t the only big winner from Euro 2020, with a stellar performance for Efootball setting the up and coming esports game up for a more prosperous future. Betbazar CEO Alex Iaroshenko talks us through betting trends this summer, keeping players engaged ahead of the new football season and how stadium traffic might influence Efootball numbers. SBC: Now that the …
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New measures brought in by the Russian government will undoubtedly protect bettors while also increasing traffic for licensed operators “who pay taxes, support athletics with targeted deductions and sponsorship contracts” according to Alina Yakirevich, Marketing Director at Fonbet. Speaking to SBC News, Yakirevich drew attention to the fight against the black market, explaining that measures brought in by the Russian …
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Kindred Group Plc has registered record gains across its H1 metrics, following an ‘exceptionally strong business period’. Publishing its H1 2021 interim results (period ending 30 June), the Stockholm listed online gambling group declared period profits of £160 million – up 575% on 2020’s corresponding H1 results of £27.8 million. Though performance comparatives were set against the peak COVID-19 impacts …
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The Global Lottery Monitoring System (GLMS) has published its 2021 Mid-term Monitoring & Intelligence Report, citing ‘a busy first six months’ of the year, from education to policy-making, engaging with its members and monitoring to maintain sport integrity. The GLMS shared several activities in which its lottery, associate and regulating members have participated, enhancing the quality of sports betting and especially facilitating the …
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Thomas Molloy, Sportsbook Director at Pronet Gaming, reflects on a unique and record-breaking Euro 2020. It may have ended in heartbreak for Gareth Southgate’s men, but while England failed in their quest for glory in the Euro 2020 final against Italy, operators we spoke to around the world were left smiling after a very positive tournament experience. In all the …
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The UK Gambling Commission (UKGC) has reported a steady decrease in online gambling activity as UK governments ease their COVID-19 lockdown restrictions. The Commission continues to monitor online gambling behaviours impacted by COVID-19 and lockdown circumstances, reflecting licensed operator data recorded between March 2020 to May 2021. During May, the UKGC registered a 14% decrease in the number of active …
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Fanslide, an in-play fantasy football game, has decided to close its app on Sunday in a bid to encourage players to enjoy the EURO 2020 final between England and Italy. The company’s founder, Joe Cocozza, believes that closing the app will allow players to enjoy England’s first major tournament final for 55 years without any distractions. “We created Fanslide to …
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National Lottery operator Camelot Group has launched the ‘lottery’s largest-ever brand campaign’– a summer-long, fully integrated multi-channel push to remind players that they’re supporting Team GB and ParalympicsGB athletes in Tokyo every time they play a National Lottery game. Adverts for the campaign will run across TV, Radio, Digital and high-impact OOH, as well as on all owned National Lottery channels and in 44,000 National …
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The Big Step campaign has written to ITV bosses ahead of the UEFA 2020 European Championship semi-final clash between England and Denmark, calling for no gambling advertising to be shown. Citing the fact that it is estimated that over 20 million people across the UK watch the England national team, including many children, the campaign – an initiative of the …
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With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions. For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …
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