Tag Archives: Euro 2020

BetBuilder: The perfect entertainment backup for Euro 2020

BetBuilder

We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …

Read More »

British sports bodies ‘see the benefits’ of vaccine passports

The BBC has reported that a group of elite-level British sporting bodies have backed the use of vaccine passports as a possible measure for supporting the return of spectators to stadiums. In a letter addressed to the leaders of the major political parties, the FA, Premier League, English Football League (EFL), England and Wales Cricket Board (ECB), the Rugby Football …

Read More »

Euro 2020 marketing funds likely to be wasted

Ahead of this summer’s Euro 2020 Championship, sports betting brands will be embarking on a marketing blitz as they jostle for position to be front of mind when the football crazy population look to place bets on the long awaited tournament.  However much of this marketing spend is likely to be wasted, according to Solitics CEO & Founder Tomer Baumel, …

Read More »

Kamil Murcko: How Enetpulse is building excitement for Euro 2020

Kamil Murcko: How Enetpulse is building excitement for Euro 2020

The anticipation and longing have probably never been bigger for sports fans than before the postponed Euro 2020 tournament this summer. At Enetpulse, a leading sports data provider, the focus is now on bringing the thrill back for football fans. Kamil Murcko, Enetpulse’s Head of Sales, believes that the rescheduled tournament will generate increased levels of fan engagement – perhaps …

Read More »

Euro 2020: The time for trading teams to make up for lost time

Euro 2020

Euro 2020 is finally going ahead this summer. It’s been a while coming and I – like all sports fans and bettors – am excited to get involved in the action of a fully-fledged major soccer tournament once again, writes Marco Blume (pictured), Trading Director of Pinnacle and the operator’s B2B arm Pinnacle Solution. Russia 2018 is now becoming a …

Read More »

Lyuben Starev, Enetpulse: New data points and special features for Euro 2020

Euro 2020

Sports data provider Enetpulse has spent the extra year rethinking its solutions for this summer’s showpiece Euro 2020 football tournament. We spoke to Lyuben Starev (pictured), head of products and content at Enetpulse, about changes to its original approach, new data points and features planned for Euro 2020. SBC: Can you tell us about your lead sports data solutions for …

Read More »

Sports and slots: How ESA Gaming is combining the best of both worlds

Sports and slots: How ESA Gaming is combining the best of both worlds

With a spring and summer full of major sporting events approaching, Maria Luisa Malfasi (pictured below) – Business Development Manager of ESA Gaming – believes that now is the right time to combine ‘elements that sport fans know’ with its quick-fire casino titles. Bookmakers are preparing for the flurry of activity that comes with some of the prime calendar events …

Read More »

Algosport: The Betbuilder integration giving complete control to EveryMatrix

Betbuilder

Algosport CEO Leigh Herdman on providing a Betbuilder solution for EveryMatrix, including the main sports involved, adding FIFA to capitalise on the esports momentum in lockdown and the importance of integrating with the client’s bet placement infrastructure. SBC: Can you tell us how this deal came about? Why do you think Algosport was best placed to optimise the same game …

Read More »

Highlights and match reports for Sportradar’s Euro 2020 Simulated Reality

Simulated Reality - Fernando Santos(C), coach of Portugal celebrates with the trophy during the awarding ceremony after winning the Euro 2016 final football match against France in Paris, France, July 10, 2016. Portugal won 1-0.(Xinhua/Guo Yong) (Photo by Xinhua/Sipa USA)

Sportradar has added two new features to its Simulated Reality product as it prepares to play out Euro 2020 in full, as it was originally scheduled, starting this Friday.  Having successfully completed the seasons of all major European football leagues, with results mirroring real-life outcomes, Sportradar has added live video replays and automatically generated match reports to the AI-driven product …

Read More »

UEFA confirms indefinite Finals postponement

UEFA, the governing body of European football, has confirmed that all club finals have been ‘postponed indefinitely’ as a result of the ongoing COVID-19 crisis. Last night, UEFA issued a short statement confirming its decision to postpone its roster of May finals for the Champions League and Europa League tournaments for both men and women’s football. In its update, UEFA …

Read More »