Tag Archives: eugene delaney

Eugene Delaney: Racing Post B2B – Quality Control… Content as a betting discipline

2019 realities see bookmakers face the toughest operating and market demands, as incumbents fight for betting scale efficiencies. Operating in cut-throat times, Eugene Delaney Director of Racing Post B2B details to SBC readers the importance of treating ‘content as a discipline’, having secured Betfred as the first content partner of  Racing Post B2B provisions. _________________ SBC: Hi Eugene, can you detail …

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Racing Post tipping content to boost Royal Ascot experience

The Racing Post states that it will boost all racegoers experience of Royal Ascot, providing Britain’s most prestigious racing festival with expert advice/information throughout its racecourse. Starting today, the Royal Ascot festival (18-22 June) will feature Racing Post ‘tipping content’ across its screens, allowing racegoers to ‘bet with confidence’. In addition, Racing Post data and predictions have been incorporated within …

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Racing Post B2B launches ‘original content’ Sports API

The Racing Post’s B2B division has placed original content at the forefront of its new ‘Sports API’ revamp, seeking to drive consumer-to-client engagement across multiple verticals. Launching its new API capacities, Racing Post B2B will provider original quality content on over 20 sports spanning over 5,000 events annually. “High-quality, original content is a proven powerful tool to increase search engine …

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Ascot attendees to get tipping advice courtesy of Racing Post

Attendees at one of Britain’s premier racecourses can now benefit from a wide variety of expert advice, courtesy of a fresh link-up between Racing Post B2B and Ascot Racecourse. Coinciding with the launch of Bet With Ascot, the racecourses pool betting operation in partnership with Totepool, Racing Post’s tipping expertise, in the form of bet prompts and predictors, can be …

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Scott Longley: Data for the masses… Giving shop punters the infomation download

As betting leadership looks to revise its retail proposition, how should stakeholders tackle in-shop data engagement, a dynamic that needs to be modernised. Speaking to industry betting-data insiders, Scott Longley tackles an issue that could be deemed as a cultural conundrum for decision makers… ____________________ Betting shops might be the final frontier for the new generation of data and statistics …

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Fast Growth Racing Post B2B expands commercial management team

The Racing Post has moved to expand its B2B division, confirming five new managerial appointments maintaining the fast-growth of its industry commercial services. Updating the market, the Racing Post has appointed former beIN Sports’ head of product distribution, John Matthews as its new Head of Digital B2B services. The firm’s B2B division which operates multi-media, content and data solutions for …

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SBC Global extends partnership with Racing Post until 2020

Racing Post

Two of the biggest names in betting news, Racing Post and SBC Global, have joined forces once again in an enhanced partnership that will run until the end of 2019. The companies have agreed on an extended two-year deal which will strengthen the ties between the two organisations ahead of SBC’s ground-breaking 2018 betting trade events. The deal builds on …

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Betfred teams with Racing Post to offer key football content

VSoftCo - Copyright: 123rf / 123RF Stock Photo

Betfred are to partner with Racing Post to offer mobile customers an “innovative” new digital football content package, becoming the first high street bookmaker to provide the service. Customers can benefit from a variety of football markets alongside the Racing Post football data content package, which includes match verdicts, keys stats for a variety of markets and latest team form …

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Racing Post hires Alan Pepperell to lead B2B international expansion

Seeking to expand its B2B operations and services, the Racing Post has confirmed the executive appointment of Alan Pepperell as new Head of Retail B2B.  Leading the Racing Post’s B2B retail operations, Pepperell joins the racing publisher and data firm from FTSE bookmaker Ladbrokes Coral Plc, where he most recently served as Commercial Product lead for horse and greyhound racing. …

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FSB boosts platform content & data dynamics with Racing Post partnership

Updating the market, industry bespoke betting platform provider FSB Technology (FSB) has announced that it will make Racing Post content and data available to its customer base. Moving forward Racing Post content will be published across FSB platforms, giving client users the most in-depth and informative data for UK and Irish horseracing as well as greyhounds. FSB development detailed that …

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