Tag Archives: eSports

Melania Mylioti / Julia Strunkowski – The new faces of eSports – Team Unikrn.

Team Unikrn are the world’s first, full time professional all female eSports team. Comprised of players from across Europe, they are Melania ‘Gina’ Mylioti from Greece, Julia ‘Julie’ Strunkowski of Germany, Perrine ‘Lalità’ Allesiardo and Sophia ‘Kim’ Benfakir of France, and the UK’s Camilla “Parmaviolet”. Backers are Rahul Sood’s eSports and entertainment company, Unikrn, and wagering operator Luxbet. The handpicked …

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Alex Fletcher: eSports Insider – Winning with eSports Advertising

Buoyed by interconnected global regions, high profile tournaments with impressive prize pools and an explosion of livestreaming, through platforms such as Twitch, an entirely new entertainment experience has been born. Media research firm Newzoo is  expecting the esports  industry to generate more than $765 million by 2018 with the number of competitive-gaming enthusiasts reaching 165 million. In that light, advertisers will …

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Warren Lush – TonyBet – Building a live dynamic for eSports wagering

There are a number of bookmakers that have added eSports to their betting markets right now. The latest Superdata report states that the European market is worth $72m (£48m), whilst the global audience is 134 million and growing fast. The facts are there for all to see, and TonyBet are making sure they’re at the forefront of this burgeoning market. …

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Amaya Inc – David Baazov confirms BetStars brand

David Baazov CEO of Amaya Inc has confirmed that subsidiary PokerStars will launch a sports betting product under the brand BetStars.com The confirmation by Baazov follows last weekend’s speculation that Amaya Inc were preparing to launch a sports betting focused product, having acquired multiple domain names connected to the brand term BetStars.com. Presenting Q3 2015 performance figures, Baazov detailed that …

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Betway gets eSports betting award

eSportsbet, the community-based portal and publisher of eSports betting information today announced that Betway is to be the first recipient of its inaugural eSports Betting Bookie of the Month award. eSports is the fastest growing betting category for both mainstream online gambling operators and pure play eSports dedicated betting brands. This inaugural award aims to recognise operators that are putting …

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More Gfinity eSports shares to go on the market

UK eSports events firm Gfinity has revealed that it lost £3.6m in its first full year. The company are far from being in panic mode however, with this considerable expenditure necessary to build the infrastructure which’ll allow for future expansion. The launch of the UK’s first dedicated eSports arena (in partnership with Vue cinemas) for instance was costly, and as …

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Taiwan moves forward to classify eSports as an official sport

Despite its size Taiwan is a notable force in the world of eSports. The current hope is that the country becomes the sixth nation worldwide to recognise competitive gaming as an official sport. Government officials met with board members from the Taiwan eSports sector to further discuss moves in this regard last week’s proposals. eSports would be classified as an ‘indoor …

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SuperData – eSports to surpass $1.9 billion revenues by 2018

Media and games research and intelligence provider SuperData has speculated that the global eSports market will surpass $1.9 billion in revenues by 2018. A SuperData report forecasts that eSports growth will be driven by further promotion of events by major broadcast networks combined with popular uptake of new competitive games content and tournament formats. At present SuperData estimates that eSports …

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Fnatic forms eSports media analytics partnership with Newzoo

Major eSports organisation Fnatic, the home of six professional competitive gaming ds to traditional media giants are realizing that eSports is more than a stand-alone and temporary phenomenon.” He continued: “The business, consumer and technology trends that are driving the explosive growth of eSports are reshaping digital media as a whole and accelerating the inevitable disruption of the tra teams, …

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Yahoo eyes eSports entry with Major League Gaming acquisition

US news sources have reported that advertising giant Yahoo Inc has entered talks to acquire eSports organization Major League Gaming. The news of Yahoo’s interest in entering the eSports market, comes as the media owner posted a Q3 2015 earnings decline with revenue generation well-below analysts’ expectations. Under pressure Yahoo CEO Marissa Mayer is reported to want to continue to …

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