Tag Archives: eSports

CAP sanctions esports marketing review in response to GambleAware concerns

SBC News CAP sanctions esports marketing review in response to GambleAware concerns

The Committee of Advertising Practice (CAP) has started research assessing the dynamics attached to betting-related esports marketing across UK advertising channels. Updating industry and esports stakeholders, CAP explained that its research is being undertaken in response to safer gambling charity GambleAware’s recent publication on esports betting advertising being promoted through social media verticals. The standards agency explained that ‘comprehensive work’ …

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Marketing responsibly and using AI to unlock esports’ potential

marketing

Businesses the world over are facing unprecedented challenges and our industry is no different, writes Digitain Head of Sales Simon Westbury.  Heading into a summer when an eagerly anticipated calendar of live sporting fixtures has been derailed, operators and suppliers alike are searching frantically for alternatives.  Despite the extensive disruption to live sport, there remains a whole host of options …

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How Altenar is rising to the challenges of COVID-19

SBC News How Altenar is rising to the challenges of COVID-19

As the gambling industry continues to navigate its way through the storm caused by COVID-19, flexibility and diversification have become more important than ever for the sector to overcome this period of uncertainty. Altenar spoke to SBC News about focusing upon the new opportunities that have arisen over the last few weeks, emphasising that people, products and partners are at …

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Ebbe Groes: How EveryMatrix has stepped up in support of clients

EveryMatrix

In an interview for SBC Magazine, we asked EveryMatrix CEO Ebbe Groes to explain how his company is supporting clients through the coronavirus outbreak and why CasinoEngine was the right platform for a fresh influx of virtual sports titles. However, he goes on to suggest that another emerging gambling vertical, esports, is better equipped to fill the sports void. SBC: …

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Esports Insider – No room for passive play as betting accelerates its esports profile

SBC News Esports Insider - No room for passive play as betting accelerates its esports profile

Esports Insider (ESI) has published its latest ‘Gambling Report’, detailing critical insights, observations and opinions on the growing take-up of esports betting markets and related inventory by industry incumbents. A two-part series authored by ESI correspondent Cody Luongo, the report is published at a time when all bookmakers are revising their player offerings countering global COVID-19 disruptions. With traditional sports …

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Cillian Barry: SportCaller – How FTP is adapting to the new world with soft-touch engagement

SBC News Cillian Barry: SportCaller - How FTP is adapting to the new world with soft-touch engagement

Cillian Barry, SportCaller’s Managing Director, underlines why free-to-play games (FTP games) can help fill in the void for both sportsbooks and their social responsibility initiatives during the untimely hiatus of global sports disrupting all business components… ___________________ When we eventually look back at this time of tragedy and unsettling uncertainty which has defined the coronavirus pandemic, it seems The Great …

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BETBY announces 1000 plus esports offering

SBC News BETBY announces 1000 plus esports offering

Sportsbook supplier BETBY has expanded its platform offering with the addition of more than 1,000 live daily esports events, meeting the industry’s growing demand for competitive gaming inventory.  Adapting to the current COVID-19 conditions, BETBY will launch its initial esports markets  inventory featuring FIFA fixtures and CS:GO tournaments, among others, in order to compensate for the lack of live sports …

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Understanding why esports is such a valuable proposition for betting operators

esports

The betting industry, along with the rest of the world, has been forced to adapt to COVID-19. This has led to much of the sector identifying esports as a potential avenue to go down for alternative betting markets, particularly while real sports are suspended. However, esports betting is still seen as an unknown entity with many firms lacking understanding of …

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EveryMatrix to deliver quick esports launch through OddsMatrix

EveryMatrix

A new bespoke Esports Hosted Solution from EveryMatrix can be integrated within existing sportsbooks and mobile apps in just two weeks, said the company. The solution, delivered through OddsMatrix, will increase the video streaming capabilities for sportsbooks, while also doubling the number of esports events available for betting. This big focus on OddsMatrix esports services, first launched by EveryMatrix in …

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GameScorekeeper launches age verification system

SBC News GameScorekeeper launches age verification system

With the aim of minimising the risk of gambling on events with a majority of under-age participants, GameScorekeeper has created a new age verification system. Launching the system, GameScorekeeper highlighted a number of esports athletes that are under-18. The esports betting supplier emphasised that more betting operators need to comply with regulations concerning the age of professional gamers. Felix Klastrup, …

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