Tag Archives: eSports

Ebbe Groes, EveryMatrix: Reaping the rewards of recent OddsMatrix overhaul

EveryMatrix

Ahead of next week’s ICE London, SBC News sat down with Ebbe Groes, CEO of EveryMatrix, to discuss the recent revamp and commercial development of OddsMatrix – the company’s sports betting product suite.  SBC: At the beginning of a new year, how would you evaluate OddsMatrix’s performance in 2019? Ebbe Groes: Last year was truly fantastic, from many points of view, …

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Askott Entertainment and Pinnacle agree strategic partnership

Askott - Handshake - Hand holding on black background

Vancouver-based Askott Entertainment has added trading and risk management services from Pinnacle to its esports-first iGaming platform, Chameleon Gaming. This is part of a strategic partnership to boost the turnkey platform, launched in May of last year, which has been designed to target millennials and GenZ customers. It already offers a wide coverage of esports betting markets, streamer betting and …

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1xBet signs title partnership deal with NAVI esports team

NAVI

International betting and gaming operator 1xBet has signed a title partnership deal with Ukraine-based esports team NAVI for 2020. 1xBet has confirmed that it will support NAVI in various esports disciplines across the year through a number of “powerful marketing activities”. It will also serve as the title sponsor on the NAVI website and for all of the team’s merchandise. …

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DATA.BET to make esports data debut in $250,000 ICE tournament

DATA.BET

DATA.BET will kick off its bid to become the industry’s most comprehensive esports solutions provider by supplying the official data for a $250,000 CS:GO tournament played out at ICE London, and streamed to an online global audience in excess of five million. The tournament has been produced in partnership with GG.BET, for which DATA.BET has exclusive data rights. It will …

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Paris Smith, Pinnacle: Working both sides of the betting business

Pinnacle

“We know better than to stand still in the betting industry,” said Pinnacle CEO Paris Smith, as she reflected on a year of big changes for the company on both the B2B and B2C side. As 2019 draws to a close, we spoke to her about Pinnacle’s B2B market entry and the key benefits of this new ‘Pinnacle Solution’ – …

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Parimatch hosts inaugural Dota2 Parimatch League Season

International betting operator Parimatch strengthened its commitment to esports after it teamed up with ESforce Holding to host the Dota2 Parimatch League Season 1.  The tournament, which had a prize pool of $75,000, attracted over 1,000 spectators to the Yota Arena in Moscow. It marked the first time that a betting operator had organised its own esports competition.  Stepan Shulga, …

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PandaScore and PA Media: Putting esports on the map

Speaking at the recent Betting on Sports conference in September, Rich Duncan, Head of Business Development Racing & Sports Betting at PA Media, and Flavien Guillocheau, CEO at PandaScore, explained that esports has secured its place within the betting industry, and that digital platforms can’t afford to ignore its potential.  In September, UK-based multimedia news agency PA Media announced its …

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Luckbox adds 8 new gaming markets to its ‘esportsbook’

Esports betting start-up Luckbox, the enterprise seeking to disrupt and lead esports wagering outright, has significantly expanded its market inventory by adding betting provisions for eight new games. Updating stakeholders, Luckbox informs that it has added ‘11 different games’ (8 new) significantly expanding its ‘Luckbox esportsbook’ betting inventory. Luckbox’s betting inventory will now include markets for Overwatch, Hearthstone, StarCraft, StarCraft …

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Pinnacle backs hot esports prospect NORTH

Low-margin bookmaker Pinnacle continues to expand its profile and brand coverage within esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg) Founded in 2017, NORTH is the ‘fast growth’ esports organisation formed by Danish Superliga FC Copenhagen and Nordic entertainment group Nordisk. Since its foundation, NORTH has risen to become one of the leading European esports team ‘consistently …

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GambleAware report suggests ‘clearer’ strategy needed on advertising

Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon children, young people and vulnerable adults. The research, carried out by two consortia led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling, found that lotteries and bookmakers are among the highest …

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