Tag Archives: eSports

GG.BET kicks off 2024 with fan-focused BLAST Premier partnership

SBC News GG.BET kicks off 2024 with fan-focused BLAST Premier partnership

BLAST Premier – a Counter-Strike tournament series – has announced a global partnership with GG.BET.  The deal will see the esports betting brand featured across multiple activations, offering BLAST’s audience ‘exciting experiences’ and integrations in the aim of bringing fans closer to the action.  These activations include talent predictions and BLAST.tv Pick ‘Ems, live betting odds broadcast integration, social media …

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Sport Generate: helping operators gain first-mover advantage in esports

esports team

As online sports betting proliferated globally and grew in popularity, while the adrenaline-fuelled excitement of winning on a big football game created a significant opportunity for operators and suppliers, there was one glaring drawback.  The seasonality and set schedule of sporting events prohibits the amount of bets an operator can take, meaning there has traditionally been a ceiling on the …

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SIS extends Playtech partnership to include Competitive Gaming

SBC News SIS extends Playtech partnership to include Competitive Gaming

SIS (Sports Information Services) has extended its partnership with Playtech to continue supplying its end-to-end esports betting product, Competitive Gaming. The deal will now see the entire library of SIS’ Competitive Gaming content – with over 150,000 annual events provided across ebasketball and esoccer contests – be accessible to Playtech’s extensive global network. Andy Kelly, Head of Commercial Partnerships at …

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Daria Petrus, BetInvest: The key esports betting trends in 2024

SBC News Daria Petrus, BetInvest: The key esports betting trends in 2024

Daria Petrus, Business Development Team Lead at BetInvest, tracks developments in esports, notably the rapid rise in betting on a genre that’s set to be worth nearly $12bn by the end of this decade.  Once a niche interest, esports has rapidly transformed into a global phenomenon, capturing the attention of millions. In 2022, the worldwide esports market grew to be …

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Bayes Esports talks overcoming obstacles, advanced tech & future impacts

SBC News Bayes Esports talks overcoming obstacles, advanced tech & future impacts

Esports is recognising the critical role that data plays, with Bayes Esports looking to optimise this to ensure a consistently heightened level of performance is witnessed through 2024 and beyond. This was highlighted by CEO & Managing Director Martin Dachselt as one of a number of potential developments that will hit the ecosystem through the next 12 months. In addition to …

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Riot Games takes equity stake in GRID as partnership ‘majorly’ expanded

SBC News Riot Games takes equity stake in GRID as partnership ‘majorly’ expanded

Riot Games and game data platform GRID have expanded their multi-year esports data partnership. The enhanced deal will see GRID become the official worldwide esports data partner for both the VALORANT Champions Tour and League of Legends esports.  Meanwhile, the game publisher has also taken an equity stake in GRID as a result of the partnership.  The announcement states that …

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Oddin.gg sets sights on eight states in complex US regulatory landscape

SBC News Oddin.gg sets sights on eight states in complex US regulatory landscape

Oddin.gg has announced that it is actively pursuing licences in a further eight US states.  Announcing significant strides in its North American expansion plan, the esports betting firm currently holds existing licences in New Jersey, Colorado and the Canadian province of Ontario. Ohio, Maryland and Kansas are some of the key states the operator has set its sights on, continuing …

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Bayes Esports: does the industry need to do more to protect esports integrity?

SBC News Bayes Esports: does the industry need to do more to protect esports integrity?

As esports continues to grow in popularity among bettors across the world, stakeholders need to ensure that they are doing all they can to protect integrity for the sport.  This is a multi-step process and one that requires real collaboration, Amir Mirzaee, Bayes Esports’ Chief Commercial Officer (CCO) & Managing Director, explained. Mirzaee sat down with SBC News to discuss …

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GG.BET creates virtual CS:GO hall of fame with Dot Esports

SBC News GG.BET creates virtual CS:GO hall of fame with Dot Esports

GG.BET has partnered with gaming news company Dot Esports in creating a virtual project featuring 50 of the all-time best CS:GO records.  The esports betting company now enables CS:GO fans to read the stories of players, teams, tournaments and content creators, as well as access videos about them. A statement from GG.BET read: “Did you know that the longest-ever CS:GO …

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On the GRID: Why you cannot succeed in esports without official data

Mikael Westerling, Chief Sales Officer and Co-Founder of GRID

Esports has grown into an independent and successful betting vertical over the last few years. With innovative strategies emerging from the industry’s major players, successful tailor-made products from new entrants, and increased regulatory activity in the esports-betting space, esports has a bright present and strong future in the betting space. However, there’s one major challenge inhibiting esports betting from reaching …

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