Tag Archives: eSports

BetBuilder: The perfect entertainment backup for Euro 2020

BetBuilder

We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …

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Betway maintains esports presence with PSG.LGD extension

Online sports betting operator Betway has maintained its extensive presence in the esports sector via a renewal of its partnership with the PSG.LGD Dota 2 team. The contract extension with Ligue 1 giants Paris Saint-Germain has seen Betway solidify its position as the main partner for the club’s China-based esports team, and will also join PSG’s wider operations in the …

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Bayes Esports: Predicting the unpredictable with esports events

Darina Goldin, Director of Data Science at Bayes Esports, takes a look at seasonal trends within the esports industry and why she learnt to embrace the chaos that comes with trying to forecast esports events in 2021.  If something is seasonal, it means that it fluctuates within a calendar year in a predictable fashion. This is true for shopping, the …

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Parimatch maintains esports status with Team Spirit extension

Betting technology company Parimatch has maintained its strong market position in esports by extending its cooperative partnership with Team Spirit. Under the terms of the contract, Parimatch will remain the title partner of Team Spirit  – which is one of the three most popuar in the CIS region – and will see its logo placed on the front, back and …

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Lord of the Pot to use AffiliateINSIDER for Live Fantasy promotion

Fantasy operator Lord Of The Pot has engaged AffiliateINSIDER to support the launch of the its interactive ‘Live Fantasy’ sports and esports contests platform and affiliate offering for its Tokipot.com brand. This patented product aims to differentiate itself from other fantasy offers by giving customers the chance to pick and edit a fantasy lineup during a live game, allowing players …

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BtoBet report highlights potential for iGaming industry in Poland

Poland

Poland has the potential to become one of the most relevant markets in Europe, found the latest industry report from BtoBet, as the iGaming and sportsbook platform provider conducts an in-depth analysis into what has characterised the country’s recent growth. The  ‘Poland Betting Focus‘ report provides detailed insights on: Betting psychographics Market characteristics The exponential growth of esports Legislative overview …

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Innovation and collaboration: What lies ahead for Bayes Esports

Technology, data visualisation and partnerships are three key areas that Bayes Esports plans to focus on in 2021, as Amir Mirzaee (pictured) – Chief Operating Officer – plans to establish the company’s position as a leader in the esports space.  In conversation with SBC News, Mirzaee – who joined Bayes Esports in July 2020 – reflected on some of the new …

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Greentube ventures into ‘uncharted territory’ with HERO esports acquisition

Greentube ventures into ‘uncharted territory’ with HERO esports acquisition

Greentube has made its first foray into the esports and blockchain space after acquiring HERO, in an agreement which will diversify the NOVOMATIC Interactive division’s portfolio. The HERO esports platform enables players ‘to challenge other enthusiasts without the interference of bookmakers setting the odds’.  Celebrating the acquisition, Michael Bauer, CFO/CGO at Greentube, said: “At Greentube, we aim to hold a …

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EveryMatrix strengthens live sports offering through Luckbox deal

EveryMatrix strengthens live sports offering through Luckbox deal

Luckbox has upgraded its live sports inventory by expanding its existing partnership terms with EveryMatrix.  The extended agreement will allow Luckbox to expand its live sports coverage to 105 traditional sports, with the esports betting platform securing access to 85,000 pre-match events, 70,000 live events, and 450 types of bets as well as bet builder and cash out functions.  The partnership …

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Petar Penev: The outlook is bright for the Soft2Bet sportsbook

Penev

The jam-packed sports calendar for this summer including both Euro 2021 and (hopefully) the Olympic Games in Tokyo means the outlook for the short to medium term from a sports betting perspective is particularly positive, said Soft2Bet’s head of sportsbook Petar Penev. Despite the huge disruption inflicted on the sports world by coronavirus, which still leaves the successful staging of …

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