Tag Archives: eSports

1xBet: SBC Awards success has ‘made all our work feel worthwhile’

1xBet: SBC Awards success has ‘made all our work feel worthwhile’

1xBet closed a challenging but ultimately successful 2020 by landing the Esports Operator of the Year prize at the SBC Awards, described by the company’s Director of Affiliate Marketing Alex Sommers as the ‘icing on the cake’ As we round off the year, we spoke to 1xBet about the recent behind the win, what it meant to them and what …

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‘The beginning of a bright future’: Why Campeón Gaming Partners is positive about 2021

Why CGP is positive about 2021

As this year draws to a close, much to the relief of many, Giannis Katsavrias – Affiliate Manager at Campeón Gaming Partners (CGP) – reflects on how 2020 marked a turning point for CGP as he explains why the future looks bright as we enter 2021. 2020 has been a difficult and bizarre year due to the Covid-19 pandemic. Lockdowns …

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Jens Hilgers, Bayes Esports: Digital and analogue realities will continue to merge

Hilgers

Bayes Esports will carry out a generational change to its software and a complete overhaul of the odds system in 2021, says co-founder Jens Hilgers (pictured above), as the company looks to capitalise on the huge growth of the esports betting market. A leading esports data provider, Bayes – like so many others in the sector – has seen demand …

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How Sebastian Jarosch is building a better future for Betsson Group Affiliates

Betsson affiliates

Reputation management, showing support to its affiliates and growing the team with new talent have topped the bill for Sebastian Jarosch in his first few months at Betsson Group Affiliates. It hasn’t been the easiest of starts for Jarosch, who joined the team as Head of Affiliates with the Covid pandemic in “full swing” and with affiliates partners facing new …

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Match momentum in esports – does it really exist?

2020 has been the year of esports. As fewer and fewer sports events could take place due to COVID-19 in 2020, esports matches continued to be played online.  The betting industry has caught up. Where esports used to be a side note before, there are now entire betting portals dedicated just to esports. And no traditional bookmaker will now be …

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Top tips from five experts on how to maximise your esports tournament experience

esports

Bayes Esports has published its second whitepaper in cooperation with Sportradar. With informative content about ‘How to maximise your esports tournament experience,’ the Berlin-based esports data company addresses tournament organisers and everyone else interested in the growing esports industry. Readers may learn:  How to organise a tournament, decide the format, get data in order, monetise data optimally and what is …

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Fun88 partners with Dota 2 champions OG

Fun88 has expanded its esports presence by securing a ‘multi-year agreement’ to become the ‘global betting partner’ of Dota 2 pro-team OG. The Isle of Man online bookmaker has, therefore, undertaken its biggest esports sponsorship commitment to date by partnering with the back-to-back champions (2018 and 2019) of ‘The International’, Dota 2’s annual world team championships hosted by Valve.   …

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SBC Digital Summit CIS: Key to staying afloat is diversifying products

In what has been an ‘unbelievable year’ for betting operators and media and marketing companies alike, the vast majority of firms believed that they had benefited from the after effects of COVID-19, as was the consensus from the guest speakers at the SBC Digital Summit CIS event. Mark McGuinness, Director of Marketing and Customer Success at Dam Mad Media and …

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BOSE Digital: Content is the key unlocking esports sponsorship potential

The esports industry has garnered significant growth over the last couple of years, with both COVID-19 and the lockdown accelerating and boosting consumer and commercial interest globally.  Meanwhile, betting has significantly increased its interest around esports, which has helped sponsors ease their way into this ever-growing market. Moderating duties at the ‘Perfect Partners’ panel on day two of Betting on Sports …

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BOSE Digital: The growth of esports demands a better standard of product

As the game and data standards become more robust, it is becoming much safer for bookmakers to take bets on the esports market. On a W2-sponsored panel titled ‘Esports – A Safer Bet?’ on day two of Betting on Sports Europe – Digital 2020, panellists discussed whether bookmakers are becoming more comfortable with taking bets on esports. Paris Smith, CEO …

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