Tag Archives: eSports

Luckbox adds 8 new gaming markets to its ‘esportsbook’

Esports betting start-up Luckbox, the enterprise seeking to disrupt and lead esports wagering outright, has significantly expanded its market inventory by adding betting provisions for eight new games. Updating stakeholders, Luckbox informs that it has added ‘11 different games’ (8 new) significantly expanding its ‘Luckbox esportsbook’ betting inventory. Luckbox’s betting inventory will now include markets for Overwatch, Hearthstone, StarCraft, StarCraft …

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Pinnacle backs hot esports prospect NORTH

Low-margin bookmaker Pinnacle continues to expand its profile and brand coverage within esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg) Founded in 2017, NORTH is the ‘fast growth’ esports organisation formed by Danish Superliga FC Copenhagen and Nordic entertainment group Nordisk. Since its foundation, NORTH has risen to become one of the leading European esports team ‘consistently …

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GambleAware report suggests ‘clearer’ strategy needed on advertising

Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon children, young people and vulnerable adults. The research, carried out by two consortia led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling, found that lotteries and bookmakers are among the highest …

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SIS: Rohini Sardana – Engaging new audiences in the esports world

Back in February, racing content and sports data provider SIS (Sports Information Services) launched its new esports-focused Competitive Gaming, a betting product tailored to esports sportsbooks. In a catch up with the Head of Product Propositions at SIS, Rohini Sardana, we discussed how the first month has been for Competitive Gaming. Sardana told SBC about the decision behind the expansion …

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BetConstruct to power complete esports experience for Winners.bet

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Online gaming and sports betting software provider BetConstruct has signed a deal to provide new esports operator Winners.bet with its Esports betting and Odds Feed services. By offering markets for all the major games including League of Legends (LOL), CS:GO, DOTA2, KOG, Starcraft and Rainbow Six, BetConstruct is ready to provide a complete esports betting experience, pending the outcome of …

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Betinvest launches sportsbook solution specific to esports

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Betinvest has put its esports clients in control of the technical, technological and trading aspects of the business through its industry-first customisable Sportsbook iFrame solution. The solution’s sportsbook management function, which gives operators the opportunity to create business reports, teasers and promotions, as well as being able to see the turnovers for both main sports and other activities, is not …

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Spelinspektionen issues second licence to LeoVegas

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Online betting operator LeoVegas is growing its Swedish presence after gaining its second licence in the country for its new brand, pixel.bet. The five-year licence has been issued by the country’s regulator, Spelinspektionen, for both online casino and sports betting. Gustaf Hagman, LeoVegas’ Group CEO, celebrated the new licence: “During a year when we focus on strong growth but also …

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Sportradar teams up with SPORT1 to broadcast eFootball.Pro League

Leading sports data, insights and content supplier Sportradar has teamed up with Germany-based SPORT1 to showcase the newly launched eFootball.Pro League. SPORT1 has acquired platform-neutral rights to broadcast the fixtures, with live and highlight coverage of the current season in Austria, Germany and Switzerland.  The sports platform will live stream the fixtures on SPORT1.de, in addition to on its YouTube …

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Betway grows esports portfolio with ESL partnership

Online bookmaker Betway has confirmed that it has extended its partnership with ESLGaming (ESL), which will see the operator continue to act as the exclusive sponsor of ESL’s largest flagship events. The extension, which includes a clause to renew the partnership after one year, will give the operator exclusive “behind the scenes” access, in addition to VIP hospitality, in-stream and …

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STS secures European expansion through BetConstruct deal

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STS has become the first Polish bookmaker to extend its reach across Europe after securing a deal with software developer BetConstruct for both sports betting and gaming content. BetConstruct will provide its sportsbook product – as well as those for esports, live and RNG casino, virtual sports and statistics – to enable STS to expand into the UK, Germany, Norway, …

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