Tag Archives: eSports

Richard Kidd, Bayes Esports: Developing the next generation of audience engagement

Esports is the next generation of audience engagement and entertainment modelling according to Richard Kidd, Head of Sales at Bayes Esports, as he explained why the industry must be prepared to embrace new opportunities.  Speaking to SBC News, Kidd walked us through his background in digital marketing and advertising technology, noting that his experiences from outside of the esports industry …

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Gal Ehrlich, BETER: Fast betting content is complementary to traditional sports and esports events

Gal Ehrlich, CEO of BETER

2020 was a tipping point for the fast-betting and commercial sports performance in the absence of a regular sports schedule due to the Covid-19 pandemic. Despite seeing strong rates of growth throughout the pandemic, fast betting within the esports sector has continued to grow throughout 2021 as highlighted by Gal Ehrlich, CEO of BETER. Giving a presentation at the recent …

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BETER adds AI tournaments to esports roster

BETER adds AI tournaments to esports roster

BETER will now provide live streaming, live data and odds for 4,500 esports events per month for sportsbooks with the launch of Virtual eComp Artificial Intelligence esports tournaments. The tournaments, which will include cyber football and cyber basketball matches, will utilise BETER Live Data to ensure that end users gain access to the “widest possible selection of markets and odds …

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M88 expands esports offering via BETER partnership

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.  Through the new partnership, BETER will distribute its portfolio of 30,000+ global esports tournament events as well as content from 200,000 ESportsBattle matches each year.   BETER will also provide M88 with customised quarter markets, including live streams, data, odds and …

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Esports in a post-COVID world – can it maintain its momentum?

Esports will continue to grow beyond COVID, writes Mark Balch, VP Esports Betting Services at Bayes Esports, however we must keep an eye out for danger lurking on the horizon. To kick off the article, we should more clearly define the broad term of esports now. For betting companies, there are basically two types of esports; hardcore video game competition …

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PandaScore: No magic solution to live data disconnect in esports

PandaScore

There are two ways of approaching the stream and live data disconnect in esports, said PandaScore CEO Flavien Guillocheau, but neither are ‘magic’ solutions. As a follow up to this analysis of the relationship between latency and stream delay in esports, he went even further into the concept’s ‘crazy’ betting climate, where players are seeing action on their screens that …

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BetInvest: Esports is now finding itself in the betting spotlight

BetInvest: Esports is now finding itself in the betting spotlight

The esports industry has undergone considerable growth over the last few years, and is showing no signs of slowing down, writes Daria Petrus, Business Development Manager at BetInvest Ltd. Various reports from Newzoo, Statista and even BusinessInsider have shown that the market is blowing up with forecasts of a value over $1.5 billion by 2023. Beyond the statistics, which are …

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Kambi strikes €26m deal to acquire Abios esports

Kambi Group Plc has this afternoon disclosed that it has reached an agreement to acquire live esports data and markets odds specialist Abios for a total consideration of SEK 270 million (€26m). The deal sees Kambi undertake its biggest corporate acquisition to date, providing the Stockholm-listed technology group with a new platform to expand its esports services within global betting’s …

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ESIC pushes for full transparency with new public registry disclosures

The Esports Integrity Council (ESIC) has announced that its investigations will be supported by the roll-out of a new ‘transparency initiative’ informing stakeholders and the public of its regulatory proceedings and outcomes.  The initiative has been launched to aid the ESIC organisation, whose integrity unit concurrently examines between 15-to-30 investigations at any one time. A new framework has been required …

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Sportsflare: Bet on Yourself can bring esports betting to the world of casual gamers

Bet on Yourself products can be the driving force behind introducing casual gamers to the world of esports betting, according to Max Polaczuk - CEO of Sportsflare

Bet on Yourself products can be the driving force behind introducing casual gamers to the world of esports betting, according to Max Polaczuk (pictured) – CEO of Sportsflare – but in order to engage and retain new players, sportsbooks must ensure that their odds are ‘solid’.  Speaking to SBC News, Polaczuk shared his views on the integrity challenges associated with …

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