Tag Archives: ESL

ESI Digital Summit: Esports targets place at broadcasting’s top table

As esports continues to engage new audiences, traditional broadcasters such as FOX and BT Sport have begun to optimise competitive gaming events such as Virtual F1 and eNASCAR in order to diversify their content.   Allan Hvid, Head of Esports and Football for TV 2 in Denmark, spoke at ESI’s Digital Summit, highlighting new dynamics between esports and traditional broadcasters in securing …

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Esports Insider – Critical agenda unveiled for inaugural ‘ESI Digital Summit’

Leading B2B esports publisher Esports Insider (ESI) is pleased to reveal the first wave of speakers and content for the inaugural ‘ESI Digital Summit’, the first major digital event dedicated to the business of esports. With two full days of content on 26 and 27 May, topics will range from brand showcases shining the spotlight on prominent mainstream partnerships through to …

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Betway grows esports portfolio with ESL partnership

Online bookmaker Betway has confirmed that it has extended its partnership with ESLGaming (ESL), which will see the operator continue to act as the exclusive sponsor of ESL’s largest flagship events. The extension, which includes a clause to renew the partnership after one year, will give the operator exclusive “behind the scenes” access, in addition to VIP hospitality, in-stream and …

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Community Drive! Luckbox appoints Sujoy Roy as esports director

Updating the market, industry esports betting start-up Luckbox (luckbox.com) has confirmed the appointment of Sujoy Roy as its first Director of Esports. Roy joins the Luckbox executive team, from leading global esports tournament organiser ESL, where he led player community development initiatives and audience engagement strategies. A seasoned esports executive, Roy has been tasked with developing Luckbox’s founding community initiatives, …

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Betway further expands ESL esports tournament portfolio

Betway marketing has moved to expand its brand coverage within esports by agreeing to sponsor three ESL competitions in 2018. Agreeing on terms with ESL, the leading esports pro tournament organisation, Betway will sponsor the ESL’s ‘Intel Extreme Masters’ (IEM) and ‘ESL One’ tournament series, starting with the sponsorship of ‘IEM Katowice’ this February. The bookmaker further boosts its esports tournament …

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Sportradar’s James Watson: Assessing the double-edged data sword for esports at #boscon2017

Data - Copyright: tashatuvango / 123RF Stock Photo

Ahead of Betting on Sports 2017 (12-15 September), we spoke to Sportradar Head of Esports James Watson about data challenges in esports and his company’s relationship with ESL. Watson is part of the ‘Data Data Data’ session (14 September) in the ‘Betting on Esports’ track at next month’s event. SBC: Why did you decide to speak at Betting on Esports …

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ESIC, ESL and Kindred Group to discuss pertinent integrity issues at Betting on Esports 2017

Key figures from across the esports industry will discuss and debate the key integrity issues in the burgeoning industry at September’s Betting on Esports conference at Olympia, London. The panel will explore a wide range of topics, from software/hardware cheating to doping as well as examining whether or not esports has a major integrity scandal looming in the future. Esports …

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Betway is the Official Betting Partner of ESL One Cologne

In a major announcement by ESL, it was revealed today that CS:GO tournament ESL One Cologne (the finals for which are July 7-9) will this year have Betway as its Official Betting Partner. In turn this means that live odds will be available in the broadcast. Betway’s Anthony Werkman, Director of Marketing and Operations commented: “We are delighted to partner with …

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Ioannis Pagounis – Tipbet – A world outside of football

Football, football, football. That is what appears to continue to be the marketing strategy of many bookmakers, potentially even more so in 2016. One EPL record was broken this season with 50% of clubs having their official shirt sponsor as a betting operator.  There is an argument to be had that this makes sense of course; more and more people …

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World Esports Council appoints Hershman as Executive Chairman

It was announced today that the Board of Directors at the World Esports Association (WESA) has unanimously agreed that Ken Hershman will be its Executive Chairman and Commissioner with immediate effect. Hershman, a TV sports veteran who has worked with the likes of HBO and Showtime, takes over the role from Pietro Fringuelli who has occupied the role in an interim …

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