Following the Italian national team’s failure to qualify for a second successive football World Cup, we examine the Italian sports betting market and ask what impact the shock non-participation will have on betting revenues in the country that is famed for its football fanaticism. SBC:The World Cup is the biggest sporting event on the global calendar and a key period …
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Thomas Smallwood, Marketing Manager at ESA Gaming, takes a look at why breaking with tradition can push the betting and gaming industry to truly innovate and ultimately create a more exciting player experience. Innovation, innovation, innovation. This word is a constant mantra in our industry, repeated by both operators, suppliers, and even the most avid players. Whether it’s a wild …
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ESA Gaming recently released football-themed Goal Mine World Edition, launched just weeks before the highly anticipated 2022 FIFA World Cup in Qatar kicks off. SBC News spoke to the supplier’s Head of Marketing, Thomas Smallwood, about developing tailored content with a specific audience in mind and how to ensure sports-themed games stay relevant even after major tournaments. SBC: Do sports-themed …
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In preparation for the World Cup, which takes place in less than two months’ time, ESA Gaming has moved to strengthen its ‘non-traditional’ football-themed Goal Mine offering. ESA has launched the Goal Mine World Edition, featuring higher TRP at 96%, whilst players are able to select their national team colours The multiplier increases as play progresses, building towards a goal …
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ESA Gaming and Italian operator Sisal have entered into a partnership, further expanding the former company’s presence in Southern Europe. The agreement will centre on provision of ESA’s EasySwipe titles – the product range will make its debut in Italy via the integration with the Flutter Entertainment brand. This will include the sportsbook titles Goal Mine and Basketball Mine, with …
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Moving forward with international delivery of its EasySwipe sportsbook-casino cross-sell product, ESA Gaming has signed an agreement with Betshop. The partnership has enabled ESA to secure a foothold in the Greek market, distributing its EasySwipe portfolio such as Goal Mine, Basketball Mine and Joker Poker to the sportsbook and igaming operator. EasySwipe functions as a cross-selling platform between sports betting …
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Thomas Smallwood, Head of Marketing at ESA Gaming, discussed with Jessie Sale at Betting on Sports Europe (BOSE) the firm’s growing portfolio of mobile non-traditional games and how the upcoming World Cup provides the perfect opportunity for fan engagement. With a packed sports schedule in 2022, Smallwood agreed that now is the time for businesses to take advantage of these opportunities, especially for cross-selling and …
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ESA Gaming has announced a new addition to its product portfolio, releasing the EasyBoost set of promotional tools. Sitting alongside its EasySwipe games portfolio – currently leveraged by a range of firms including BetConstruct – EasyBoost has been designed to boost engagement and player loyalty. Consisting of Tournament and Money Drop features, ESA aims to offer its partners the ability …
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Ahead of next week’s Betting on Sports Europe Conference (7-9 June @ Twickenham Stadium) – SBC catches up with Thomas Smallwood, Marketing Manager of ESA Gaming, a specialist supplier of seamless easy-access online casino games. ESA Gaming has developed its games portfolio to ensure that operators benefit from optimal cross-sell opportunities with wider audiences, which it believes will be a …
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ESA Gaming has expanded its EasySwipe product portfolio to include its new release, Basketball Mine. Basketball Mine is ESA Gaming’s seventh EasySwipe game and joins Goal Mine, FruitStaxx and Egyptian Reels, in addition to more ‘classic’ titles such as BlackJack and European Roulette. The instant win game lets players put their basketball skills to the test “as they bounce onto …
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