Amaya Inc online poker subsidiary PokerStars has furthered its brand coverage partnership with new poker ambassador Usain Bolt, confirming that it will sponsor the upcoming IAAF Monaco Diamond League athletics meeting at the Stade Louis II Stadium on July 21. PokerStars will provide the bibs for all eight athletes competing in the men’s 100m race, as they tune up for …
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‘Speed & Smarts’ Usain Bolt joins Team PokerStars
Amaya Inc online poker subsidiary PokerStars, has announced Usain Bolt, the world greatest sprint athlete as its new Brand Ambassador. This weekend Bolt announced joining Team PokerStars’ marketing initiative ‘Im All-in’ via his Facebook Page. Bolt, an eight-time Olympic gold medallist, issued a challenge to Team PokerStars comedian and actor Kevin Hart who joined the poker room as an ambassador …
Read More »PokerStars launches poker and casino games in Portugal
PokerStars has launched poker and casino games in Portugal, after being granted a local license within Portugal’s recently developed, independent regulatory and licensing regime. PokerStars will offer Portuguese players games such as blackjack and roulette (single and multi-player) on both desktop and all mobile devices. The Amaya-owned company will maintain the highest levels of player fund protection by segregating Portuguese …
Read More »Foxe Catcher! BetStars scores Leicester City European betting partnership
English Premier League Champions Leicester City FC have announced Amaya Inc online betting subsidiary BetStars as its official European Betting Partner as the Foxes make their Champions League debut in season 2016/17. Announcing the partnership this morning, Leicester City management detailed that the BetStars brand would receive high coverage placement throughout The King Power Stadium (capacity: 32,000) during season 2016/17 …
Read More »Amaya stakeholders tight-lipped on company future
Amaya INC governance has met with shareholders at yesterday’s Annual General Meeting (AGM), discussing the company’s current position regarding the potential management takeover by former CEO & Chairman David Baazov. Company stakeholders remained tight-lipped regarding discussions, disclosing no information to news sources (media were not allowed at the AGM). The AGM was the first meeting between Amaya governance and investors …
Read More »PokerStars launches new sports betting offering in France
PokerStars has expanded its sports betting offering with the launch of BetStars.fr, an Amaya Inc. brand. The beta version is now available to French sports bettors online at BetStars.fr, on iOS and Android mobile devices, and in the PokerStars.fr desktop client. The current beta version of BetStars.fr offers seven popular sports for customers to bet on, with plans to grow …
Read More »Full Tilt joins PokerStars platform
Amaya have announced that Full Tilt will join the PokerStars platform this spring to form one market-leading poker product. Following the merger, each site will retain its own look with a few unique promotions. As reported in Casino News, the two biggest names in poker industry are coming together to form a gaming powerhouse on the biggest online platform in …
Read More »PokerStars replaces regular heads-up cash games
PokerStars has announced that it will be replacing regular heads-up cash games with its Zoom variant as it continues efforts to become more amateur-friendly. As reported by Bluff Europe, the move from the world’s largest online poker site was revealed earlier this week via emails sent to regular heads-up cash game players and has been designed to reduce ‘predatory behaviour’ and ‘enhance the …
Read More »Spillemyndigheden grants PokerStars Danish sports betting licence
Amaya Inc subsidiary PokerStars has confirmed that it has been granted a sports betting license by Danish gambling authority Spillemyndigheden. Issuing a statement, Amaya detailed that the PokerStars brand had been granted a temporary one year sports betting operator licence. PokerStars management will further move to apply for a full five year licence tenure. The PokerStars brand will be allowed …
Read More »PokerStars launches live California poker tournaments to support iPoker
Amaya Inc brand PokerStars has launched a series of California live tournaments named ‘Let California Play’ to raise awareness for internet poker and support for Californian pro-poker legislation. PokerStars has partnered with two Californian Indian tribes and three Los Angles card rooms to help host the tournaments. The online poker operator further confirmed the launch of website Californians4ipoker.com. A number …
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