August 12, 2015
In a week where William Hill and Ladbrokes have been citing poor sporting results in their disappointing interim figures, the start of the football season should have been a fillip for bookmakers. Data from AccaTracker, the leading football betting app developed by Team FA, found that the two most popular matches in people’s accumulators on the first weekend of Premier …
Read More »August 11, 2015
Fantasy iTeam (FiT) saw unprecedented traffic on the opening weekend of the Premier League season with an astonishing 20 million page impressions and over a million app start-ups. The market-leading fantasy football mobile app, which is also available via the Mirror and Goal.com, is one of the world’s biggest fantasy football communities and has secured thousands of 5 star reviews on …
Read More »July 30, 2014
12Bet will be back on a Premier League team shirt this season after the Asian-facing bookmaker signed a deal to become Hull City’s new main sponsor. 12Bet CEO Rory Anderson explains how the deal came about and what value it gives to the firm in terms of international exposure. SBC: First up – Why Hull City? Anderson: There were …
Read More »July 14, 2014
Russ Yershon, UK sports manager for Titan Bet, believes that we have entered the most important time for bookmakers – the ‘retention window’ for the new customers attracted by the World Cup. “Brazil 2014 is over and with it the reason customers were flocking to your website. So what now? It’s just not good enough to say: “Thank you, and …
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