Tag Archives: english premier league

Bodog – Expanding its global presence with unique sponsorships

International online gaming brand Bodog recently signed to be a master sponsor of the Copa do Brasil in a seven figure dollar deal. The competition is the most significant club competition in the region – similar to the FA Cup in the UK. Bodog already has a long history of major sponsorships in Europe with English Premier League clubs like …

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Arsenal unveils blockchain partner in industry first

CashBet has announced a landmark partnership with Premier League giants Arsenal ahead of the Initial Coin Offering (ICO) of its new cryptocurrency, CashBet Coin. Designed specifically for iGaming, the CashBet Coin brand will be given prominent placement via in-stadium advertising channels for all Arsenal home games at the club’s Emirates Stadium. The first-of-its-kind deal, which makes CashBet Coin the club’s …

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Badminton governing body strengthens integrity strategy

Copyright: byjeng / 123RF Stock Photo

The Badminton World Federation (BWF) is to embark on a partnership with Genius Sports, with the ultimate goal of protecting its various competitions from the threat of match fixing. As part of the long term integrity agreement, Genius Sports is to be provide Badminton’s world governing body with its bet monitoring system. Detailing the multitude of benefits the BWF are …

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Genius Sports and DreamHack link up for data rights and integrity partnership

Data - Copyright: olegdudko / 123RF Stock Photo

Genius Sports, the global leader in data technology services, has signed an extensive data and integrity partnership with DreamHack, the world’s largest digital festival and esports tournaments host. The deal will see Genius distribute data and video streaming from DreamHack’s esports events in the global regulated betting market, while also helping the Swedish digital brand protect its competitions from the …

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Twitter better indication of success than Betfair odds, research suggests

Remarkable findings from a University of East Anglia study have found that Twitter posts offer a more accurate prediction of in-play football results, compared to online odds given by Betfair. Researchers from the University’s School of Economics analysed 13.8 million tweets during the 2013-14 English Premier League season and compared them with prices given by Betfair. They found that if …

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DraftKings expands Fantasy Football to Ireland and Austria

DraftKings - Copyright: enterline / 123RF Stock Photo

DraftKings, the world’s largest Daily Fantasy Sports (DFS) platform, has announced plans to expand into Ireland and Austria. The Boston-based provider will offer several football leagues to Irish and Austrian players, including the English Premier League, UEFA Champions League and Spanish La Liga, as well as golf (PGA and European Tour), mixed martial arts, Esports, Canadian Football League, EuroLeague Basketball …

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Spiffx – In-Play backing for the top four on the road

On a weekend which saw the top four teams record comfortable away victories, it was no surprise to see that a huge majority of punters on Spiffx backed the favourites in-play. However, it was a surprise that 38.71% of players favoured a Sunderland win over Arsenal in the pre-play market. Arsene Wenger’s side are unbeaten since an opening day 4-3 …

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Spiffx – Sunderland to equal worst return after ten matches

At the back end of the 2015/16 campaign, Arsenal predictably clicked into top gear to deny North London rivals Spurs a second-place finish in the Premier League. As part of their 10-match unbeaten run to end the season, the Gunners drew 0-0 at Sunderland. The game also marked the second of a six-match unbeaten run for Sam Allardyce’s side, as …

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William Hill replaces Barclays as the FWA title sponsor

William Hill has replaced Barclays as the title sponsor of the Football Writers’ Association (FWA) in a three-year deal. The bookmaker has agreed the deal after enjoying a successful tier partnership with the FWA since 2013, which included the production of a weekly podcast. Patrick Barclay, New FWA chairman, said: “We’ve enjoyed a great working relationship with William Hill over the …

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William Hill signs three-year partnership with Chelsea FC

William Hill has signed a deal to become Chelsea FC’s new official betting partner, in a three-year collaboration with the 2014/15 Premier League champions. The bookmaker will also host Chelsea’s match day betting service at Stamford Bridge, allowing fans to place bets at the stadium on the day of the game and collect winnings from any one of more than …

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