With skyrocketing customer acquisition costs and a consolidated market making it difficult to differentiate from competitors, these are challenging times for sportsbooks wishing to thrive in a competitive industry. We spoke with Dotan Lazar, Co-Founder and CEO of LSports, alongside Chief Revenue Officer Yoav Ziv and Chief Technology Officer Avri Simon to gain insights into the current state of the …
Read More »
It is becoming increasingly difficult to engage new players and retain existing bettors. But one way in which operators can tap into new player bases is through gamification tools such as jackpot tournaments. James King, CEO of Flows, sheds light on how operators can leverage Flows’ latest development, ‘Flo,’ to unlock new realms of engagement and retention. He tells us …
Read More »
Esports is the next generation of audience engagement and entertainment modelling according to Richard Kidd, Head of Sales at Bayes Esports, as he explained why the industry must be prepared to embrace new opportunities. Speaking to SBC News, Kidd walked us through his background in digital marketing and advertising technology, noting that his experiences from outside of the esports industry …
Read More »
In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …
Read More »
In a market which is becoming more saturated by the day, Yael Shatzky – VP Marketing at Solitics – explains why she believes that personalisation is the key to attracting and retaining customers. Customers demand personalisation in the digital hyper-communicative era. Data has shown that 68% of consumers believe it’s important for businesses to tailor experiences based on their tastes …
Read More »
According to recent figures published by customer retention specialist Optimove, it has been suggested that operators should focus upon growing their year-round player engagement figures. The data points out that the vast majority of punters mainly engage in betting activity during major sporting events, as Optimove suggests that ‘the average number of bettors drops 60 per cent following the finals.’ …
Read More »
SBC News Voice of the Sports Betting Industry