Tag Archives: EFL

Government ‘currently minded’ to approve Premier League rights renewal

The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …

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Shirt sponsorship ban most likely outcome of 2021 Gambling Review  

The Daily Telegraph has reported this morning that PM Boris Johnson will likely support a ban on gambling industry shirt sponsorships across football.  Citing sources ‘close to Downing Street’, the Telegraph stated that Johnson’s senior cabinet are determined to press ahead with drastic reforms to the UK gambling sector. A ban on shirt sponsorships by gambling brands has been pitched …

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July to August 2020 in Review: Betting beats the gloom as new horizons emerge

betting

As betting began to emerge from the difficulties of March and April, the future started to look slightly brighter as the industry began to assess its new options for a post-COVID environment. SBC – Betting emerges from the COVID storm … July saw no respite from politics which continued to dominate gambling’s agenda, as the UK government stalled on its …

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CAT takes lead judiciary of UK football data rights dispute

The Competition Appeal Tribunal (CAT), UK law’s main court for business and economic disputes, has ruled that it will act as the lead judiciary in the data rights and competition infringement claim made by Sportradar against Betgenius and Football DataCo (FDC). As judiciary, the Tribunal has dismissed the applications made by Football DataCo and Betgenius to transfer Sportradar’s ‘competition claim’ …

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Sports leaders demand clarity on lockdown-2 procedures and guarantees

UK sports have avoided a hammer blow as the government confirms that ‘elite sports can continue behind closed doors’ during the looming month of lockdown restrictions sanctioned across England. However, despite relief at avoiding a blanket cancellation of sports calendar, UK bodies remain sceptical as to how the government will ensure COVID-19 safeguards and further financial support for impacted wider …

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EFL stands by betting sponsorships ahead of Gambling Act review

The English Football League (EFL) has backed its approach to betting advertising and its relationship with the UK gambling sector amid heightened political scrutiny. Publishing a statement on Sunday following a Sunday Times report suggesting that gambling sponsorship is going to be banned, the EFL underlined its duties in maintaining that betting advertising and sponsorships across its leagues and competitions …

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LV BET continues sponsorship journey with Vanarama National League

LV BET has confirmed that it has renewed and expanded its partnership arrangement with the Vanarama National League until the end of the 2020-2021 season.  The bookmaker will continue to serve as the ‘official betting partner’ of Vanarama National League’s North and South divisions, gearing-up for a critical season of non-league football. Since 2019, LV BET has served as a …

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Cardiff City names 888Sport as training kit sponsor

888 Holdings flagship sportsbook brand 888Sport has bolstered its network of football partners after confirming that it has signed a new partnership with Cardiff City. Under the terms of the agreement, 888Sport will become the club’s first training wear sponsor and global betting partner for the remainder of the current 2020/21 season.  888 SVP head of B2C Guy Cohen said: “We’re …

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FA stands by ‘golden share’ to thwart Premier League power grab

The Times has reported that the FA is willing to implement a ‘golden share’ in a move to block Premier League giants from pursuing a radical overhaul of English football’s competition and reward structures. Dominating this weekend’s football headlines, the Daily Telegraph published its exclusive report outlining the objectives and changes that had been drafted by the owners of Liverpool …

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EFL announces that all non-Sky Sports fixtures will be available to stream

The EFL has announced that following a deal with Sky Sports it will implement a flexible framework to ensure that fans of all the body’s divisions are able to broadcast or stream every fixture whilst football remains without crowds. Along with Sky Sports showing 130 live EFL league matches throughout the 2020/21 season, all fixtures not aired live by the …

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