Tag Archives: EFL

The English Football League (EFL) has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky Bet. As part of the fund, financial assistance will be directed towards initiatives associated with over 60 EFL clubs, including a variety of projects aimed at addressing isolation, enhancing fitness and mental well-being, boosting sports …

EFL clubs have officially announced new international TV rights deals to broadcast EFL competitions globally. In two four-year partnerships with Pitch International and Relevent Sports, the agreements signify a ‘landmark’ in guaranteed international rights fees for EFL clubs and. With these new arrangements, the league will be represented by two different agencies covering global TV markets until the conclusion of …

Flutter Entertainment Plc has announced this morning that Richard Flint has decided not to stand for re-election as a member of the board of directors of the FTSE 100 global gambling group. The former Chief Executive of Sky Betting & Gaming (Sky Bet), Flint has served as a Corporate Director of Flutter Entertainment, a company formed from the transformative merger …

Premier League clubs have been asked to make a payment of £44m to EFL clubs as part of a wider support package, according to Sky News. The ‘New Deal’ should see the collective up-front payment be made within a six-year settlement period to support teams in the lower leagues of English football, which could be worth up to £875m by …

EFL Chairman Rick Parry has cited new EFL research that claims there is no evidence of sponsorship leading to an increase in gambling or gambling harm. Speaking to the PA News Agency, Parry backed the rights of EFL clubs to benefit from lucrative deals with betting operators, following the league’s extension of its long-standing partnership with Sky Bet.  The Chairman …

Sky Bet the English Football League (EFL) have announced the launch of the Building Foundations Fund to provide £6m towards community projects across England and Wales. Sky Bet – Flutter Entertainment‘s UK sports betting brand – in its role as the current title partner of the EFL, will invest £1m per year into what has been described as a ‘vital’ …

Mr Vegas has been named the official back-of-shirt and casino partner of West Bromwich Albion. The deal covers the 2023/24 season, with the Malta-based operator first appearing on the EFL Championship team’s shirts last Saturday against Middlesbrough at home. Ulle Skottling, Deputy CEO of Mr Vegas, commented: “We are delighted to showcase our product, which boasts the largest number of …

Sky Betting and Gaming’s Chief Commercial Officer (CCO) doubled down on the responsible and safer gambling commitments of the firm’s partnership with the EFL this week, with the 2023/24 season well underway. Steve Birch, who has held the CCO role at the Flutter Entertainment betting brand since June 2022, referenced the government White Paper as he reflected on Sky Bet’s …

Leicester City’s decision to appoint ex-Manchester City assistant manager Enzo Maresca as their new boss is causing major excitement among football bettors, but data released by bet365 shows that there is also huge support for fellow relegated clubs Leeds United and Southampton in the Championship title race. The three teams that crashed out of the Premier League head the bookmaker’s …

The EFL and its clubs have agreed a £935m domestic rights deal with Sky Sports over a five-year period which will see over 1,000 matches broadcasted each season. Ending DAZN’s hopes of buying the rights to show every EFL match, this is a record number of games for any club football agreement, with the arrangement being made up of guaranteed …