Tag Archives: EFL Championship

EPIC deepens sports links with PNE Man of the Match and Wembley Summit

SBC News EPIC deepens sports links with PNE Man of the Match and Wembley Summit

EPIC Risk Management doubled down on its sports engagement this week, announcing a continuation of its collaboration with Preston North End and a new Summit at Wembley Stadium. The arrangement with PNE will see EPIC’s Man of the Match Award return to the EFL Championship club, which will deliver financial benefit to a range of charities over the course of …

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Sky Bet to use ‘largest sponsorship inventory to date’ for responsibility promotion

Sky Bet, Dan Colton

Steve Birch, Sky Bet Chief Commercial Officer, has stated that the operator’s partnership with the English Football League (EFL) will continue to focus heavily on responsibility.  Approaching the 10-year mark, the Flutter Entertainment sportsbook brand’s collaboration with England’s second-to-fourth flights of football continues amid a debate on betting’s relationship with sports.  Gambling reform advocates have repeatedly encouraged a distancing between …

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SkyBet initiates pre-season prep with Spotlight Sports’ microsite

SBC News SkyBet initiates pre-season prep with Spotlight Sports’ microsite

Laying a foundation for its domestic football and FIFA World Cup trading, SkyBet has signed a partnership with Spotlight Sports Group (SSG). Building on a similar collaboration around the Cheltenham Festival, the deal will involve the construction of a ‘start-of season microsite’ for the Flutter Entertainment brand, hosted and managed by SSG and delivered via the firm’s in-house technology.  Editorial …

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Bet365 experiences stake decline but maintains prominent market position

SBC News Bet365 experiences stake decline but maintains prominent market position

Bet365 Group has experienced a bounceback from COVID-19, with the company reporting that profits remain high despite the amount wagered on sports across its platform falling last year. Issuing its financial statement covering the 12 month period ending on 28 March 2021, the Stock-on-Trent-based operator revealed that the amount wagered on sport on the bet365 website fell by 13%. Despite …

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888sport to sponsor four meetings at upcoming Cheltenham Showcase

UK Tote saddles up for ‘Journey to Cheltenham’

888sport has secured sponsorship of four race meetings at the two-day Cheltenham Showcase meeting, becoming the official betting partner of the event. The agreement will see 888sport sponsor the What’s Your Thinking Novices Hurdle and Novices’ Limited Handicap Chase on the opening Friday, followed by the 14:20 handicap Chase and the feature event at 15:30. “The Showcase meeting at Cheltenham …

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Asiabet33 secures partnership with Fulham FC

SBC News Asiabet33 secures partnership with Fulham FC

Asiabet33 has been named as the official Asian betting partner of EFL Championship side Fulham FC, under the terms of a deal covering the 2021/22 season. The firm primarily focuses on providing ‘cutting edge technological’ solutions to industry incumbents across the Asia betting and gaming market, and is currently active in Malaysia, Singapore, Thailand and Japan. “Asiabet33 is thrilled to …

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Bolton Wanderers severe betting ties as industry reacts to sponsor ban

SBC News Bolton Wanderers severe betting ties as industry reacts to sponsor ban

Following reports that the DCMS is moving to ban sponsorship arrangements between betting companies and Premier League football clubs, Bolton Wanderers has moved to sever its ties to the industry. In place of its links with the betting and gaming industry, Bolton will instead seek to form partnerships with charities and organisations specialising in betting addiction treatment. Although making its …

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Bournemouth announces QuinnBet deal with ‘clear emphasis’ on responsibility

SBC News Bournemouth announces QuinnBet deal with ‘clear emphasis’ on responsibility

QuinnBet has moved to bolster its branding and marketing in the UK and Ireland by partnering with EFL Championship club AFC Bournemouth. The sportsbook operator – founded in 2017 by Sean Quinn – will become the official UK and Republic of Ireland betting partner of Bournemouth, including a back-of-shirt sponsorship caveat that will see the company’s logo appear on the …

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Premier League clubs to discuss their betting sponsorship futures

SBC News Premier League clubs to discuss their betting sponsorship futures

Premier League football clubs will examine and discuss the future of betting sponsorships at a meeting scheduled for this Thursday. Sky News has this morning reported that EPL leaders will receive an ‘update on findings around shirt sponsorships and gambling addiction’. Football’s relationship with betting operators has become a prominent concern of the government’s ongoing review of the 2005 Gambling …

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Watford FC endorses safer gambling message via RecoverMe partnership

SBC News Watford FC endorses safer gambling message via RecoverMe partnership

Watford FC has strengthened its commitments to responsible and safer gambling via a partnership with mobile health app RecoverMe. RecoverMe was developed by three junior NHS doctors with the aim of increasing awareness of gambling treatment options. The app enables those struggling with problem gambling to better control their addictions via their personal mobile device. It ‘offers a lifeline’ to …

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