Tag Archives: EFL Championship

Kindred Group aligns with Middlesbrough FC in community initiative

Image of Middlesbrough FC's Riverside Stadium

Kindred Group has donated its shirt sponsorship of Middlesbrough FC to the MFC Foundation as part of a new agreement with the Championship club to strengthen its links with community initiatives. The online gambling operator, which owns sports betting and casino brands 32Red and Unibet, is one of Boro’s principal partners. The two parties currently promote safer gambling practices through …

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32Red’s Neil Banbury: A ban on gambling sponsorships could be fatal for sporting club initiatives

A ban on betting sponsorships would have a ‘huge impact’ on sporting organisations and important initiatives established by football clubs, 32Red’s Neil Banbury has warned. In an interview with Insider Sport ahead of the 2005 Gambling Act review, Banbury expressed his fears about how damaging prohibiting gambling companies from partnering with sports bodies and clubs could be. The operator recently …

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Stoke contemplating match screenings at bet365 Stadium

Stoke City is in the process of debating whether to live screen the Potters’ Championship fixtures at the bet365 Stadium whilst supporters are still prohibited from attending matches. With the 2020/21 EFL campaign forced to remain behind closed doors indefinitely, the league are making a conscious effort to closely monitor and shut down any illegal streams which supporters are utilising …

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Swansea City partners with Big Step to launch gambling awareness programme

Gambling harm reduction charity, Big Step, has signed a deal with Swansea City FC in what has been described as a “trailblazing new partnership” for English football.  The football-focused gambling education programme, which is part of the ‘Gambling with Lives’ charity, will work with the Championship club to raise awareness of the risks of betting on sport and compulsive behaviours. …

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Cardiff City names 888Sport as training kit sponsor

888 Holdings flagship sportsbook brand 888Sport has bolstered its network of football partners after confirming that it has signed a new partnership with Cardiff City. Under the terms of the agreement, 888Sport will become the club’s first training wear sponsor and global betting partner for the remainder of the current 2020/21 season.  888 SVP head of B2C Guy Cohen said: “We’re …

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Millwall renews MansionBet partnership for 2020/21 season

MansionBet has confirmed the renewal of its sponsorship agreement with EFL Championship side Millwall FC for the 2020/21 season, meaning that the online operator will continue as the team’s official betting partners. Millwall will remain within the company’s existing portfolio of football sponsorships alongside fellow Championship team Bristol City, and Premier League side Newcastle United as MansionBet continues to grow …

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EFL announces that all non-Sky Sports fixtures will be available to stream

The EFL has announced that following a deal with Sky Sports it will implement a flexible framework to ensure that fans of all the body’s divisions are able to broadcast or stream every fixture whilst football remains without crowds. Along with Sky Sports showing 130 live EFL league matches throughout the 2020/21 season, all fixtures not aired live by the …

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QPR names Football Index as new shirt sponsor

Gambling platform Football Index has been named as Queens Park Rangers Football Club’s latest front-of-shirt sponsor for the upcoming EFL Championship season. The agreement, which is initially a one-year deal with the option to extend, sees the ‘Football Stock Market’ displayed on QPR’s home and away kits for the 2020/21 season. Neil Kelly, Chief Executive Officer of BetIndex Ltd, Football …

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Paddy Power launches ‘Save Our Shirt’ campaign alongside ‘real Huddersfield kit’

Paddy Power have announced it’s controversial ‘sash’ style Huddersfield Town kit was just a hoax, releasing the real kits alongside a campaign aimed at shirt sponsors.  The campaign, titled ‘Save Our Shirt’, is calling on brands, including fellow bookmakers, to stop sponsoring football shirts.  The intention of the hoax jersey was to shine a light on the issues around shirt …

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Championship clubs prep for 2018/19 with BetBright and Kindred

EFL Championship football clubs have been busy strengthening their partnerships ahead of the 2018/19 season, with both Nottingham Forest and Aston Villa announcing fresh agreements with BetBright and Kindred Group respectively. Last season’s play-off runner-up Villa has renewed and extended its relationship with Kindred, which has seen the 32Red brand become the club’s new principal partner, with Unibet set to …

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