Tag Archives: Edward Fowler

Better Collective Spotlight: Thinking beyond the classic affiliate user journey

Better Collective

In this month’s Better Collective Spotlight we had a chat with Edward Fowler (pictured), Marketing Technology Lead at Better Collective, to discuss the future of omnichannel marketing, and to gain a better understanding of how the company utilises it for US facing sports betting information site VegasInsider.com. SBC: Better Collective has developed massively in recent years. Can you give a …

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Better Collective Spotlight: Improving the user experience through personalised content

personalised

The launch of the new bettingexpert.com site has helped Better Collective to increase the user experience through personalised content for its users. Until recently, Better Collective’s betting-based education and tipster sites relied on more generic content, including emails, broken down by country to serve users with the correct odds in the right language. However, the “near two-year process” to create …

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Better Collective Spotlight: ‘Lead generation’ white label gamification on Betarades

personalised

For this month’s Better Collective Spotlight, we returned to Betarades – a provider of sports insights and free betting tips in Greece – to look at its Tipster League product launched in February. Edward Fowler, Marketing Automation Specialist at Better Collective, shares his insights on the product which lets users guess the outcome of events and compete for attractive monthly …

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