With a spring and summer full of major sporting events approaching, Maria Luisa Malfasi (pictured below) – Business Development Manager of ESA Gaming – believes that now is the right time to combine ‘elements that sport fans know’ with its quick-fire casino titles. Bookmakers are preparing for the flurry of activity that comes with some of the prime calendar events …
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ESA Gaming has strengthened its foothold in the Italian gaming market after agreeing to supply its EasySwipe portfolio of HTML5 mobile-first titles to local operator Scommettendo. Through the partnership, Scommettendo will boost lifetime values for its sportsbook players through the seamless integration of lightweight games such as Goal Mine and Fruit Staxx, as well as ESA’s versions of Roulette and …
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SBC News sat down with Zorica Smallwood, Director at ESA Gaming, to discuss the highlights of the year for the company and some predictions for 2021. One of the high points in 2020 for ESA Gaming, she said, has been the launch of cross-selling games, EasySwipe™, alongside the consolidation of its content aggregator system and poker network. EasySwipe is a …
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ESA Gaming has strengthened its games portfolio after confirming the release of its latest football-themed EasySwipe title, Goal Mine. Goal Mine, which has been inspired by computer classic Minesweeper, will ‘challenge players to race across the pitch for a chance at goal’. Zorica Smallwood, CEO at ESA Gaming, said: “The upcoming launch of Goal Mine is something we are very …
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Zorica Smallwood, CEO at ESA Gaming, discusses how the return of sports has offered the iGaming industry a unique opportunity to cross-sell on a vast scale, and how lightweight mobile products can make the acquisition of new customers into a more smooth and streamlined process. The iGaming industry is increasingly facing more and more challenges in unifying its different verticals. …
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Africa’s sports betting sector has been booming over the last few years, with countries like Nigeria, Kenya and South Africa leading the way in the region. While still heavily dependent on an ecosystem of retail shops and agents, online betting and gaming is seeing significant growth in many parts of the continent, driven in large part by improved internet accessibility …
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The recent unforeseen hiatus in live sporting events has presented the betting and gaming industry with one of the biggest challenges it has ever had to face, yet the experience has also been a learning curve, writes Pronet Gaming CCO Bobby Longhurst (pictured). The transition of sports bettors to alternative gambling content streams provided us with unique insight into player …
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Pronet Gaming has strengthened its games portfolio after agreeing to integrate ESA Gaming’s EasySwipe portfolio. EasySwipe is a lightweight HTML5 mobile-first library of games which allows players to swipe between playing classic casino games and placing bets on their favourite sports. As part of the integration, Pronet Gaming’s partners will benefit from slots such as Fruit Staxx and table games …
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