Tag Archives: DraftKings

Is it time for bookmakers to embrace fantasy?

Bookmakers are constantly on the lookout for new additions and features to both retain punters and attract new ones. This is ever trickier in an increasingly flooded marketplace. It’s one which shows no signs of clearing out too with numerous sportsbooks popping up this year from casino operators opening their own sportsbooks to the recent launch of Sun Bets. Real money …

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Draftkings looks to widen its appeal with Private League functionalities

US daily fantasy sports operator DraftKings has announced its new product update which features the release of ‘DraftKings Leagues’. Seeking to enhance its community and attract recreational DFS consumers, DraftKings Leagues will allow players to “Create leagues for you and your friends. Play in private contests in any sport all season long and track your results in your league’s exclusive …

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Karol Corcoran – FanDuel – London Calling

Karol Corcoran is the International Marketing Director at FanDuel. It’s an important period for the company with the EPL kicking off this Saturday and the debut of its new product built for the UK’s football fans.  We spoke to Karol about why they set about creating a product from the ground-up, marketing strategy and club partnerships. SBC: Tell us more …

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DFS operator FanDuel lands in the UK

The much anticipated FanDuel DFS product for the UK market has now been announced and launched by the operator. The fantasy sports operator, which launched in Edinburgh in 2009 and took the States by storm, has now gone live with its product created exclusively for the UK’s football fans. There is an initial focus on the Premier League, and it will be available to …

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Jason Robins – ‘DraftKings needs to rethink its marketing message’

Speaking to Fortune Magazine Jason Robins CEO & Co-Founder of leading US daily fantasy sports operator DraftKings has stated that his company will need to “take a second look at its advertising”. As DraftKings looks to re-secure customer confidence following a string of legal battles in the US concerning its product legality and close association with sports betting. The DFS …

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DFS shut down in Delaware

After its success in New York last week DFS operators suffered a blow it has been announced that they will no longer be allowed to offer real money DFS games in the state of Delaware.  The Delaware Department of Justice has issued formal releases to companies operating in the state such as DraftKings, FanDuel and Yahoo stating that Delaware residents should …

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Tennessee says yes to DFS licensing

Tennessee has become the latest US state to regulate daily fantasy sports (DFS) services, passing its ‘Fantasy Sports Act 2016’ motion into law on 1 July. State lawmakers will begin processing licensing application schemes, allowing US-based operators such as DraftKings, FanDuel and Yahoo Sports to operate services for Tennessee consumers. The ‘Fantasy Sports Act 2016’ was passed despite the state …

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Breaking the UK market – DraftKings’ DFS Challenge

US based daily fantasy sports operator DraftKings entered the UK market in February 2016 having secured a UKGC licence, but the question of its success in entrancing UK customers with its DFS product remains very much unanswered. The company secured impressive partnerships with the likes of Liverpool and Arsenal but has yet to embark on a no holds barred nationwide marketing campaign, …

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DraftKings adds TransferKings and the CFL to its roster

Daily fantasy sports giant DraftKings has added another string to its bow in the form of TransferKings. This is a part of DraftKing’s UK expansion plans and this will now enable TransferKings UK players to access real money DFS contests. It was previously solely a free to play option. DraftKings Chief International Officer Jeffrey Haas said of the acquisition: “We …

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