February 15, 2016
Having this month announced its full UK launch, daily fantasy sports (DFS) operator DraftKings has confirmed the appointment of digital content specialist Ball Street to drive social media engagement with UK sports consumers. Targeting UK football fans Ball Street will produce DraftKings weekly social content through a series of video campaigns fronted by former Premier League footballer Jimmy Bullard. The …
Read More »February 9, 2016
Last week saw the long delayed launch of DraftKings in the UK, and whilst this opens up a potentially lucrative new revenue stream it may create more problems for the company and other DFS operators on home turf in the USA. The argument has been raging for some time now, are the likes of FanDuel and DraftKings truly games of skill or, as many state prosecutors …
Read More »February 5, 2016
It has been announced today that major DFS operator DraftKings has launched in the UK. This long awaited launch, which was originally scheduled for October 2015, follows the announcement of three Premier League clubs as partners earlier this week. Deals were agreed with Arsenal, Watford and Liverpool which will ensure the operator has exposure at these clubs and will be …
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