March 16, 2017
LeoVegas confirmed that its first Cheltenham had “exceeded all expectations”, after watching 2/9 favourite Douvan come 7th in the Champion Chase on a triumphant day for the bookmakers. Less than a year after launching in time for Euro 2016, the Swedish-based mobile gaming specialists acknowledged that whilst a hit could be around the corner, Ruby Walsh’s disappointing start to the …
Read More »March 11, 2016
William Hill is embarking on its biggest ever marketing campaign for a racing event, as it prepares to take a record 10,000 bets per minute at peak times during next week’s Cheltenham Festival. Central to the campaign is a commitment to never being beaten on price at the festival. They will offer a record number of betting markets and expect to …
Read More »March 11, 2016
BetVictor have announced an exciting development to its popular, in-house developed, ‘Lengthen The Odds’ offering. The new facility enhances the customer experience by enabling customers to pick their price on every horse in every UK race. With ‘Lengthen The Odds’, punters can choose up to fifteen prices on every horse in every race, meaning odds-on favourites are a thing of the past in UK Racing. …
Read More »March 16, 2015
The 2015 Cheltenham Festival posted four days of consecutive record breaking attendance, with racing crowds of +68,000 gathering daily at Cheltenham Racecourse. The success and drama of this year’s Cheltenham Festival has placed the event firmly on the British sporting calendar and more importantly racing back in the public’s sporting agenda. Cheltenham 2015 will be remembered for its dramatic headlines …
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