SBC Events has stacked up the unique networking features and competitions for next week’s Betting on Football at Stamford Bridge (3-5 May). The conference already offers an extensive range of content, an impressive line-up of 140 world class speakers and a massive turnout of 800+ senior industry delegates. However, there will also be networking opportunities aplenty at two high-level parties, in …
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Sports Betting Community is proud to announce the launch of the Sports Betting Hall of Fame, a new initiative created to recognise outstanding individual achievements within the sports betting industry. At next week’s SBC Awards 2016 on 7 December, SBC will recognise three members of the sports betting community who have made a real difference to the sector over the …
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Digital Fuel Marketing has established Digital Fuel Innovations (DFI), a new entity that will focus on content, technology, development, and products for the sports, racing and betting sector. As part of the launch, DFI will manage the relationships between Chroma Sports and wagering operators. Based in Sydney, and with offices in Melbourne, Hong Kong, London and Brighton, DFI will aim …
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Coming from a busy commercial period having signed new UK bookmaker Sun Bets as a client, Toby Oddy CEO and Founder of industry ‘full services’ marketing agency Digital Fuel, speaks to SBC about the changing marketing dynamics as stakeholders face tougher business conditions (increased competition, higher costs and new external factors). With industry marketing stakeholders now demanding greater operational independence …
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Andy Scott is a Senior Account Manager at Digital Fuel Marketing, one of the sponsors of this year’s Betting on Football Conference (#bofcon) at Stamford Bridge on April 21st. The Digital Fuel squad has been selected from marketing teams at some of the leading sports betting and gaming operators around the globe. Digital Fuel works with clients at all stages …
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This year’s Betting on Football Conference, being held on 21st April, has relocated to Stamford Bridge, the home of Premier League Champions Chelsea FC. Two years after #bofcon was launched at Stamford Bridge, the dedicated betting conference will now return to the football ground, setting up home in the Harris, Drake and Vialli suites. The one day conference was originally planned …
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Irish online betting operator BetBright has secured the services of specialist online gambling marketing agency Digital Fuel Ltd to manage its new casino affiliate programme. Issuing a corporate statement announcing the partnership, Digital Fuel management detailed that the agency had been tasked with driving the ‘strategic direction and general management of BetBright’s wider affiliate and player acquisition offering’. The BetBright …
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Australian gambling operator Tabcorp Holdings has selected specialist online gambling marketing agency Digital Fuel Ltd to lead the UK launch of its new brand ‘Sun Bets’ in cooperation with media publisher News UK. Digital Fuel will lead first stage marketing initiatives for the ‘Sun Bets’ brand that will aim to launch in early 2016. The brand was first announced in …
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Team SBC catches up with Industry marketing veteran Toby Oddy CEO & Founder of acquisition and ROI focused marketing agency Digital Fuel, to discuss changing dynamics and values in customer acquisition strategies. Having consulted numerous top tier igaming and sports betting operators on player acquisition projects and ROI practices. Toby outlines how the relationship between agency and operator should change/evolve with …
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