Tag Archives: Dersim Sylwan

Sylwan signs up to deliver data driven growth for LeoVegas

Sylwan - Handshake - Hand holding on black background

Former Kindred Group and Svenska Spel manager Dersim Sylwan will succeed Petra Blixt as LeoVegas Chief Marketing Officer (CMO).  Blixt had been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October 2018 as part of a departmental shake-up. She will continue as interim CMO until Sylwan officially …

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HockeyAllsvenskan sponsorship sees Unibet continue Swedish sports mission

Kindred Group Plc’s flagship sports betting brand Unibet has stated its ongoing commitment to ‘investing in Swedish sports’, confirming that it has become ‘main sponsor’ of the HockeyAllsvenskan league. HockeyAllsvenskan represents the second highest level of Swedish professional ice hockey, maintaining a 14-club league with an audience of ‘over one million people’. Mirroring Unibet’s ‘record-breaking’ sponsorship of Swedish football’s Elitfotboll …

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Home Advantage… Kindred pushes responsibility for its new Swedish profile

Kindred Group Plc, one of the first incumbents to secure a  ‘Swedish Gambling Licence’ issued by Lotteriinspektionen has reemphasized that its home market activity will be driven by social responsibility, sustainability and public trust. Approaching the 1 January 2019 launch date for the new Swedish online gambling marketplace, Kindred governance confirms that it will operate its following brands: unibet.se, mariacasino.se, …

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Unibet prepares for record breaking ‘Blågult Tuesday’

Kindred Group’s European online betting subsidiary Unibet awaits a monumental Tuesday of trading as Sweden seeks to make the quarter finals of Russia 2018. Taking on Switzerland at the Saint Petersburg Stadium (Tuesday 3 July 16:00 CET), Unibet anticipates a record day of market trading as Sweden’s ‘Blågult’ seeks to continue its unexpected World Cup 2018 journey. Having topped World …

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