Tag Archives: Dean Akinjobi

In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels.  Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …

Sponsorship works as a mutually beneficial funding mechanism between betting companies and football. However, if such partnerships are outlawed, new paths must be discovered for co-operation in the future. That was the general consensus during a panel titled Funding of Football on day one of Betting on Sports Europe – Digital 2020.  Moderated by CMS Partner David Zeffman, the panel …

The start of the 2020/2021 European football season, will see a drastic altering in the relationship between football clubs and betting operators.  Once recognised as the leading marketing channel for targeting betting audiences and amplifying brand exposure, in the era of ‘responsible gaming’, European operators have had to rethink their sponsorship strategies under heightened regulatory scrutiny.      Speaking on the ‘Future …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on DAZN acquiring the majority of UCL rights in Germany, BeIN’s acquiring of Euro 2020 French broadcasting rights, LFC’s Nike partnership announcement and an interview with FootballMedia CEO Dean Akinjobi. ___________________ DAZN takes over …

This week’s 6 of the Best comes from Dean Akinjobi, CEO at Football Media. Continue reading to discover which sporting experience blew Dean’s mind, and the mantra that Dean feels is the key to learning what works and what does not. Best Holiday My best holiday has be to the Maldives, it is a true paradise experience, staying on an Island that you can …