ITV is to now exclusively broadcast free-to-air coverage of UK horse racing until the end of 2026. The three-year deal will see over 100 days of live content shown across ITV1 and ITV4 every year – all simulcast on ITVX – along with morning racing programme, The Opening Show. Niall Sloane, ITV Director of Sport, commented: “This deal will take …
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LeoVegas AB’s BetUK sportsbook brand has become the principal sponsor of All Weather Championships races, hosted at Arena Racing Company (ARC) racetrack venues. The partnership, announced ahead of the tenth season of the All-Weather Championships, will see the BetUK brand promoted across 600 races at ARC racetracks. LeoVegas notified: “BetUK has secured the sponsorship rights to Marathon, Middle Distance, and …
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Coral has become the official betting partner of the Cazoo St Leger Festival, at Doncaster Racecourse. In a three-year collaboration with the Arena Racing Company (ARC), the operator’s branding will be ‘prominently’ displayed across the racecourse. The firm also takes naming rights for some of the feature races of the meeting, including three Group 2 contests – the Coral Doncaster …
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Novibet has strengthened its marketing in the horse racing sector via an agreement with the Arena Racing Company (ARC), securing sponsorships of two fixtures. As a result of the agreement, Novibet will act as title sponsor of the Park Oaks and Derby Trials races at Lingfield racecourse, taking place on 8 May and broadcast on free-to-air ITV Racing as well …
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Online betting operator MansionBet has been named the official sponsor of over 800 greyhound races in 2021 following an agreement signed with the Arena Racing Company (ARC). Under the terms of the deal, the bookmaker’s branding will be displayed across all four ARC greyhound tracks, beginning with tonight’s (11 February) racing at Newcastle, and continuing at Newcastle, Sunderland, Birmingham’s Perry …
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Gibraltar-based online bookmaker MansionBet has continued its support of UK racing by renewing its principal sponsorship of Arena Racing Company (ARC) and the Jockey Club Racecourses (JCR) fixtures. MansionBet supported ARC and JCR through the unprecedented difficulties of the 2020 racing season, which saw all fixtures take place behind closed doors. Despite tackling extreme hurdles, MansionBet branded its partnership an …
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British racing will remain on ITV until 2023 after the broadcaster signed a new agreement with Racecourse Media Group, Ascot Racecourse and Arena Racing Company. The new deal will bring 94 days of racing to its viewers across ITV’s main channel, ITV4 and the ITV Hub. Additionally, ITV Racing’s magazine preview programme, the Opening Show, will continue each Saturday and …
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Online sports betting operator MansionBet has announced the expansion of its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland (HRI). As a result of the deal, the Gibraltar-based operator is now set to sponsor over 60 events throughout the UK & Ireland, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse. Dana Bocker, Head of Integrated Marketing at Mansion, …
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Betway has bolstered its position in the Irish racing market after penning a new deal which would see them named as the new sponsor for Cork Racecourse’s Grade 3 Chase on Easter Sunday. The valuable £40,000 prize will be run as the Betway Chase this weekend, set to be broadcast across RTÉ in addition to live coverage on Racing TV. …
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Gibraltar-based sports betting group MansionBet has moved to significantly expand its brand profile across UK racing in 2019, agreeing on an extensive partnership with Arena Racing Company (ARC) and Jockey Club Racecourses (JCR). Updating the market, MansionBet marketing will take sponsorship of 38 ARC/JCR syndicated fixtures within the remaining schedule of 2018 and throughout 2019. MansionBet begins its sponsorship coverage with this …
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