Ic3group has agreed to offer strategic support to the betting and gaming sectors after confirming the launch of its new advisory service. The new service will see the group partner with operators and suppliers across the world to offer advice on their growth and expansion strategies. The company was founded by David Copeland, Chris Miller and Keith McDonnell, who between …
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Breaking the UK market – DraftKings’ DFS Challenge
US based daily fantasy sports operator DraftKings entered the UK market in February 2016 having secured a UKGC licence, but the question of its success in entrancing UK customers with its DFS product remains very much unanswered. The company secured impressive partnerships with the likes of Liverpool and Arsenal but has yet to embark on a no holds barred nationwide marketing campaign, …
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