Tag Archives: data analytics

Is there too much data for marketeers?

SBC News Is there too much data for marketeers?

A survey of senior marketers has revealed that the over whelming majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. A Data Dilemma study of 151 UK senior marketers in August last year, also found that 80% believe they need to make significant inroads …

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Equotion announces funding round success and Graham Martin as Chairman

SBC News Equotion announces funding round success and Graham Martin as Chairman

Yorkshire based firm Equotion Ltd has announced two major pieces of news for the company this week. The first is the completion of a significant funding round and the second the appointment of Graham Martin as Non-Executive Chairman. Martin is the Founder of Bonne Terre, the licence holder for Sky Betting & Gaming, and he joins CEO James Waterhouse, Chief Data Scientist …

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