In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today’s edition is brought to you by Heavyweight Sports’ PR Director Darren Haines, who discusses David Beckham’s Argentinian redemption, a Zico/Roberto Baggio …
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Darren Haines served up a ‘heavyweight’ performance in the Tipster Challenge at Catterick, as the Guest team moved past 130 points, opening up a lead which now stands at 16.85 points. Haines, who works for Sports Marketing and PR company Heavyweight Sports, picked out three winners, including the long odds Bold Spirit (11/1) in the sixth race of the day …
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Darren Haines, PR Director at Heavyweight Sports, has become the latest Guest to accept the Tipster Challenge, providing expert tips for each of today’s races at Catterick! Haines joined Heavyweight Sports in 2014, after serving in similar roles for Ryman and Paddy Power. The company specialises in Sports Marketing and PR, and works with some of the biggest names in the industry …
Read More »Betting partnership have flooded the game football, with many questioning whether brand and PR exposure can be effectively gained from partnerships and sponsorships. A seasoned PR panel tells the BOF audience that betting partnership are still a valuable exercise for operator brand communications, marketing and branding… Session Panel SBC Notes Aideen Shortt opens the session by telling the audience that …
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Darren Haines the former Head of UK PR at Paddy Power has joined Heavyweight as Director of PR. Haines, who previously spent 11 years at the bookie who made their name through PR and has also worked under Theo Paphitis at his retail empire, will be working across the award agency’s roster of betting and sports clients. Haines said: “I’m …
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