With the Danish gambling market continuing momentum after its re-regulation, brands such as LeoVegas’ nye expekt are taking advantage of this expanding space. To boost its visibility, the company entered into a sponsorship agreement with Denmark’s top football league, 3F Superliga, last month. The potential of the market is apparent. Spillemyndigheden, the Danish Gambling Authority, recently reported that the country’s …
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Benjamin Leander, Better Collective: The referee turned tipster driving safer gambling on SpilXperten
Former Danish Superliga referee Benjamin Leander has agreed to an extended partnership deal with Better Collective, where he will continue in his role as an official brand ambassador for the firm’s SpilXperten media platform. For the latest in the popular Better Collective Spotlight series, Leander gives us the run down on his typical weekly routine as a brand ambassador, before …
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