The FIFA World Cup and the changing face of the markets for golf, tennis, horse racing and esports are among the topics set to be scrutinised by some of the industry’s leading lights at next week’s Betting on Sports Europe 2022 conference and exhibition. The event takes place at the home of English rugby, Twickenham Stadium, on 7 – 9 …
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A number of in depth conversations are due to take place on the Marketing & Affiliation track at the Betting on Sports Europe conference and exhibition next week, with a wide range of experienced industry leaders set to take the stage. The track is just one of six on the packed agenda due to take place at the Stamford Bridge …
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Next month’s Betting on Sports Europe 2021 in London will provide an in-depth exploration of the future direction of the sports betting industry, with an agenda that will examine corporate stewardship, regulatory changes, the next generation of technology and products, and the latest marketing strategies. The conference and exhibition at Chelsea FC’s Stamford Bridge stadium on 9-11 November is set …
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A strong opening to year trading has led Genius Sports to raise its full-year 2021 forecasts, as the newly NYSE-listed enterprise targets corporate revenues of $250 to 260 million and adjusted EBITDA of approximately $10 to 20 million. The upgraded forecast follows Genius’ publishing of its Q1 trading results in which the sports-tech group registered a 52% year-on-year revenue increase …
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Seeking to boost coverage of its newly launched SBK ‘true price’ sportsbook product, Smarkets has expanded the remit of its partnership with sports marketing agency Strive Sponsorship. Smarkets has worked with Strive since September of last year, appointing the London-based agency to develop brand-led content-rich marketing campaigns across social media verticals, promoting its Smarkets flagship betting exchange product. Expanding Strive’s …
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Online betting exchange Smarkets, has appointed London based sports marketing agency Strive Sponsorship as its social media lead, seeking to enhance its brand profile and content through Twitter, Facebook, YouTube verticals. Strive a specialist agency in engaging sports audiences, has been tasked with developing content-rich and brand enhancing campaigns for Smarkets, supporting the firm’s ongoing and future marketing initiatives. Dan …
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Online betting exchange Smarkets has moved to strengthen its football content coverage, announcing a strategic partnership with new Catena Media property Squawka (Squawka.com). Beginning this March, Smarkets and Squawka teams will combine resources to develop ‘stats-led content’ for football audiences on both portals. The in-depth content and match analysis will be pushed via multiple distribution channels including Twitter, Facebook, and …
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