Tag Archives: Damien Evans

Identifying a gap in the delivery of personalised display content, AI-led personalisation platform Graphyte and igaming display advertising platform Bannerflow have announced a new joint venture.  The new project, Retarget, will function as a real-time personalised display retargeting platform, providing personalised display content across third party channels and publishers. By launching the solution, the duo aim to offer operators the …

Industry CX and innovation studio Graphyte AI has secured a major partnership extension as Entain Plc confirms that it will continue to utilise Graphyte as its lead customer personalisation software provider. The FTSE100 gambling group begun to work with Graphyte in 2019, charged with developing a customised real-time personalisation platform for Ladbrokes Casino. The partnership has been expanded to include …

Sports betting innovation studio Graphyte has proclaimed that it has developed the industry’s first ‘fit-for-purpose’ betting and gaming search engine.  Named ‘Smart Search’, Graphyte built its AI-powered search engine after noting the frustrations of operators, who had been utilising standardised search components to cater for customers querying complex terms related to betting markets, games, promotions, and pages. Leveraging its proprietary …