Betway and Dafabet have enhanced their Spanish La Liga sponsorship portfolios after signing deals with Celta Vigo and Cádiz FC respectively. Dafabet will become the main sponsor of Cádiz FC for the next two seasons, and will become the team’s front-of-short sponsor as well as featuring on its training and travel clothing. John Cruces, Dafabet’s Head of Sponsorship, stated: “We …
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Dafabet grows cricket portfolio with Durham and Sussex deals
Dafabet has grown its portfolio of English cricket teams after securing two new sponsorship agreements with the Durham and Sussex county teams. The new partnerships, facilitated by SEM Global, preempt the Vitality Blast T20 campaign and will see the operator’s name feature prominently on the two teams’ shirts. As part of the agreement with Sussex Cricket, Dafabet’s logo will feature …
Read More »AsianBGE launches live instant win channel with Pin Projekt
AsianBGE, the operating company of Dafabet, will launch a new 24/7 live lotto instant win channel in partnership with interactive games supplier Pin Projekt. The live lotto instant win vertical will be streamed across AsianBGE’s flagship property Dafabet and subsidiary sportsbook brand Nextbet. The partnership will see Pin Projekt significantly bolster AsianBGE brands’ interactive gaming capacities, providing over 2,000 daily …
Read More »Dafabet accelerates Spanish drive with R. Franco Digital
Dafabet has confirmed that it will expand its Spanish market presence, supported by R. Franco Digital as its lead platform provider. Updating the market, Dafabet announced that it has transferred its sportsbook and further technology provisions onto R. Franco’s ‘IRIS’ open architecture system, allowing for a better configuration with Spanish market requirements. An established brand within the UK and Asian …
Read More »AsianLogic selects PartnerMatrix as affiliate system lead for sports betting brands
PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has secured AsianLogic flagship betting subsidiary Dafabet as a new marketing client. Updating stakeholders, AsianLogic confirms that PartnerMatrix will power the affiliate marketing programmes of Dafabet and its subsidiary brand Nextbet, upgrading the online bookmaker’s all-around player acquisition capacities. Following a competitive review, AsianLogic has selected PartnerMatrix as affiliate …
Read More »Dafabet nets ‘principal sponsorship’ for Canaries EPL return
Returning to the Premier League, Norwich City FC secures ‘a club record partnership’ confirming online bookmaker Dafabet as its ‘principal shirt sponsor’. Norwich City executives unveiled Dafabet as official shirt sponsor with the Norfolk football club presenting its new Premier League season 2019/2020 football kits. Dafabet marketing secures a three-season sponsorship deal and will replace online gambling group LeoVegas as …
Read More »Dafabet hires Shane Warne as new brand ambassador
Cricket commentator and former-Australia cricket captain Shane Warne has penned a new five-year deal with Dafabet which will see him named as the operator’s sports representative and brand ambassador. Warne has been recognised as a top cricketer for Australia, and continues to lead on cricket commentary following his retirement in 2013. Announcing the appointment, Dimitris Karatzas, chief executive of Dafabet, …
Read More »Celtic, Betway and William Hill – SBC’s biggest hits of 2018
As 2018 draws to a close, it’s safe to say that the World Cup embodied what was a year filled with highly engaging betting events. However, this year’s top ten read articles show interest in a wider range of stories published on SBC in 2018. Celtic and Dafabet streaks ahead after MotoGP deal Celtic Football Club are no stranger to …
Read More »Asia point of difference for Dafabet through Scout DFS deal
Online gaming operator Dafabet has targeted growth across multiple product verticals after securing access to the Scout Gaming fantasy sports and pool betting platform. Scout Gaming believes that the deal, expected to launch during the first half of 2019, is ”the first time a major Asian facing operator has launched daily fantasy sports in the region”. It is just another …
Read More »Celtic and Dafabet streaks ahead after MotoGP deal
Celtic Football Club will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt Racing. Both the seven-in-a-row Scottish champions and the multiple Isle of Man TT-winning race team are sponsored by online betting company Dafabet, and will use the event to promote the Glasgow club …
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