Tag Archives: CYBER LIVE! ARENA

BetInvest: Taking a content-driven approach to sports betting

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov - Head of B2B Department at BetInvest

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …

Read More »

BetInvest: Why egames is reaching the same level as traditional sports

BetInvest: Why egames is reaching the same level as traditional sports

In the last year, we have seen a substantial rise in the uptake of ‘egames’ such as virtual betting markets and esports.  According to BetInvest, this rising demand for egames inspired their team to supply a product that combined the excitement and anticipation of real sport events with a modern approach –  offering its network of operators an alternative to …

Read More »