In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …
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BetInvest: Why egames is reaching the same level as traditional sports
In the last year, we have seen a substantial rise in the uptake of ‘egames’ such as virtual betting markets and esports. According to BetInvest, this rising demand for egames inspired their team to supply a product that combined the excitement and anticipation of real sport events with a modern approach – offering its network of operators an alternative to …
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