Tag Archives: Customer Retention

Optimove: Targeting the doubters, believers & difference makers

Omer Liss is the Research Lab Team Leader at Optimove, a customer retention specialist which empowers those active in the gaming industry to exhibit ‘emotional intelligence’ when communicating with their customers. Having worked with Optimove clients for several years, Liss has concluded that marketing managers who work for multi-product brands can be divided into three personas. Here, he discusses these …

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EveryMatrix continues growth with Maltese base

Accommodating its future commercial growth strategy, industry platform and technology services provider  EveryMatrix has unveiled the development of its new office in Malta. EveryMatrix’s Maltese expansion has been led by new Chief Commercial Officer (CCO) Ian Freeman who joined the company in H1 2018 from competitor Kambi Group Plc. Securing a new single-point location for EveryMatrix commercial operations, Freeman will be …

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Enteractive kicks off World Cup marketing campaign

Retention solutions provider, Enteractive has unveiled a new marketing campaign ahead of this summer’s World Cup, offering operators the chance to sign up to its customer support service at what it describes as a match-winning rate. As part of the promotion that targets online casinos, which runs from the start of May to the end of July, those who sign up …

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Riku Jokela – LeoVegas – A World Cup winning strategy

For betting operators, the countdown to next Summer’s showpiece event, the World Cup in Russia is well and truly underway. The 2014 tournament in Brazil saw a 750% increase in mobile bets compared to the World Cup in South Africa four years previous. Therefore, for LeoVegas, an operator that takes pride in its efficient and engaging mobile service, the World Cup …

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